Join 40 others & invest in Core Fit

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $0 share value remaining

    $0.8 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $0.85 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

    $0.9 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 5 % discount

    $0 share value remaining

    $0.95 Price/Share

Minimum investment size 500 500

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Why Core Fit?

Why invest?

Our versatile facilities offer a 20% setup and running cost against traditional health clubs but target almost the same market. The largest CoreFit facility occupies only 6,000 sq/ft, costs less than $200,000 in capital expenditure, and yet generates a conservative $700,000 revenue with a profit margin of 47%.

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Notable Press

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The Team

Founder & Current Owner
Meet the Team

Core Fit is an established multifunctional facility offering programs in dance, aerobics, yoga, strength & conditioning, and more

Why Core Fit?

Our versatile facilities offer a 20% setup and running cost against traditional health clubs but target almost the same market. The largest CoreFit facility occupies only 6,000 sq/ft, costs less than $200,000 in capital expenditure, and yet generates a conservative $700,000 revenue with a profit margin of 47%.

We have also recently partnered with INNOVEST, who will be working with us in building the company’s structure, procedures, and processes to improve efficiency and develop expansion strategy.

We believe this partnership will allow us to accelerate an already flourishing business to the next level even quicker.

Notable Press

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The Business

Overview

Core Direction is the holding company of two currently established “CoreFit” fitness facilities and the Middle East license operator of South African based sport & fitness education provider, eta College.
CoreFit is an established multi-functional group facility offering commercial programs in dance, aerobics, yoga, pilates, strength and conditioning, and more.

What Differentiates Us

Picture a typical gym with cardio equipment and weight machines. Now crumple up that picture and throw it in the trash. At CoreFit, we believe that any exercise worth doing is worth enjoying, too. That means less time mindlessly going through the motions and more time pushing your body to the limits in a fun and friendly setting.

Key Accomplishments

Exclusive Middle East licenced operator of sport and fitness education brand ETA

Ranked in the top 10 of fitness companies in the UAE by Gulf News


Partnered with 5 star Hotel Le Meridien Mina Seyahi to operate a second Core Fit branch

Recent collaboration with venture capital firm Innovest

Fact file

Proposal ID: 10150
Closing date: 12 Jul 2015
Stage: completed
location: United Arab Emirates

Creating an electric atmosphere, world-class instructors, a pumping sound system and revolutionary heart rate tracking software, CoreFit doesn't just keep things fresh but more importantly, keeps them fun and guarantees results.

Welcome to a world where a massive workout doesn't feel like work at all

Core Direction is the holding company that owns the brand “Corefit” and a satellite campus of “ETA College” in Dubai.

Core Direction was established by Clifford Tindell (current owner) in February 2008. His philosophy behind establishing Core Direction was to provide a fresh approach to health and fitness primarily in Dubai and expand it to rest of the UAE.

CoreFit brings the widest variety of fitness classes, offering over 250 time slots a month. CoreFit offers multiple group exercise class options in multifunctional group exercise studios. The wide variety of class options allows a broad target market of young or old, active or sedentary as well as everything in between. Low impact low intensity Yoga, Pilates and Barre classes. Medium intensity Zumba, Step, Sculpt, Pump and Tae Bow classes. High Intensity Spinning, Aerobics, Bootcamp and Crossfit classes.

We will be utilising the Eureeca crowd funds to optimise our current business revenue by recruiting sales staff within the various business divisions and rolling out a local & regional marketing campaign.

In addition we will be investing in systems to streamline business operation and position Core Fit for growth through our grow to partner model ensuring all new facilities operate under the same policies and procedure maintaining standards as we expand

Lastly, we will be creating an HR staff training and development system to ensure that as we open additional sites, we have qualified professionals to operate each business.

Trade Sale

Public documents

The Investors

Be an early adopter

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 5 % discount

    $0 share value remaining


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Financials

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Q&A

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