Join 22 others & invest in Dinnertime

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $2,800.84 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

    $2,965.59 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $33,786 share value remaining

    $3,130.34 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $50,000 share value remaining

    $3,295.1 Price/Share

Minimum investment size 500 500

How much do you want to invest?
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Available for investment $298,786
Exchange rate applied for this proposal:
Number of shares to be purchased$
Price/Share before discount$
Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why Dinnertime?

Why invest?

DinnerTime is the first and the number one food box in the UAE. Having successfully introduced the Swedish concept of healthy home delivered food boxes to the UAE in 2011, we firmly believe that now is the right time to capitalise on our first mover advantage to further strengthen our position in the market.
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Notable Press

http://connector.ae/dining-and-food/mag/tried-and-tested/487/dinnertime--home http://www.timeoutabudhabi.com/kids/features/63053-delightful-deliveries http://www.dinnertime.me/index.php/testimonial

The Investors

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Latest Update

DinnerTime offers quick and healthy dinners without the hassle. We give you inspiration and do the shopping, so you just cook and enjoy!

Why Dinnertime?

DinnerTime is the first and the number one food box in the UAE. Having successfully introduced the Swedish concept of healthy home delivered food boxes to the UAE in 2011, we firmly believe that now is the right time to capitalise on our first mover advantage to further strengthen our position in the market.

We believe we have the right product and team to enable a proven concept to reach its full potential in the market with the next natural stage of expansion. Dinnertime is in line with the increasing demand to tailor for healthy food but also is key in increasing family time and also bring back the fun in cooking. The endless possibilities in expanding the product line for minimum additional costs also creates increased profitability for us.

With all the pieces in place and ample opportunities to grow both domestically and regionally, we are inviting our fans to come share in the future success of DinnerTime on the global equity crowdfunding platform eureeca.com.

As opposed to our competitors, DinnerTime provides:

• Product mix, several different dinner sets to choose from sized 2-10 persons
• Reliable food deliveries in refrigerated trucks
• Good suppliers, high quality local and organic produce,
• Variety of menus – our team of chefs/nutritionist creates new menus every week
• Affordable – only AED28 per person and meal for the Standard box for 4 persons
• Flexibility – choose single dinner packs or subscribe weekly

The opportunities are the whole market of the GCC, starting with UAE with a potential market of around 4.5 million (of the total population of 9 million).

Notable Press

http://connector.ae/dining-and-food/mag/tried-and-tested/487/dinnertime--home http://www.timeoutabudhabi.com/kids/features/63053-delightful-deliveries http://www.dinnertime.me/index.php/testimonial

The Business

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DinnerTime makes healthy home cooked meals quick, easy, and affordable. Every Sunday we deliver direct to the customers doorstep, a food box containing all the ingredients with easy to follow recipes to make 3 - 4 dinners. It’s home cooking made really easy!

DinnerTime caters to a number of different dietary requirements by offering a wide variety of boxes from vegetarian to paleo and more. Customers can either choose to do a one-off purchase or subscribe to DinnerTime's services, and currently 66% of all our orders are on subscription. With all the processes, such as IT system, web shop, logistics and a recipe database of more than 3000 test cooked and approved halal recipes in place, we are ready to scale up and secure more market shares to retain our position as the number one health food box in the UAE.

The opportunities are the whole market of the GCC. Starting with UAE with a potential market of around 4.5 million (of the total population of 9 million). At the moment we deliver to the largest cities: Dubai and Abu Dhabi.

The first phase is to focus on the UAE market, and then to extend to other countries in the GCC, where we see Saudi Arabia and Kuwait as the primary markets to target in 2018 via franchise set ups (we already have a registered trade mark in Kuwait)’

The UAE’s population reached 9.6 million in 2015, nearly tripling since 2003 and is forecast to continue growing to 11.1 million people by 2020.
Owing to the increase of investment and job opportunities in Dubai, there is a considerable number of expatriate population contributing to the total population of the UAE with the majority of the expatriates residing in Dubai. The UAE population is forecast to grow significantly over the next few years, increasing addressable market sizes for possible developments.

We are looking to raise $200,000 (with a total overfunding target of $355,000) via the Eureeca platform with the aim of securing a monthly cash cash balance of $55,000.

The funds will be used for the following;
• Customer acquisition and retention: Implement sales, advertising and marketing plans to increase box sales
Product development: Introduce new boxes to our product range to cover and appeal to more market segments
Market expansion: Capitalise on first mover advantage to cement market position and expand regionally into the rest of the GCC
Working capital: Daily operational costs such as logistics, salaries and recruitment

We see a three to five-year time frame from initial investment to exit. Potential buyers are either big grocery chains on the local market, such as Choithram, Carrefour or Lulu's. We also see international players within the food basket branch as potential buyers, e.g. Hello Fresh.

Public documents

The Investors

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $33,786 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $50,000 share value remaining

0 - 10,000

Gold Investor
Gold Investor
Silver Investor

10,000 - 100,000

Gold Investor
Platinum Investor

100,000+

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Financials

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Q&A

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Comments

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