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21 investors
5% Discount!
First Tranche
Shares will be sold at a 15 % discount
$0 share value remaining
$2,800.84 Price/Share
Second Tranche
Shares will be sold at a 10 % discount
$2,965.59 Price/Share
Third Tranche
Shares will be sold at a 5 % discount
$33,786 share value remaining
$3,130.34 Price/Share
Fourth Tranche
Shares will be sold at a 0 % discount
$50,000 share value remaining
$3,295.1 Price/Share
DinnerTime is the first and the number one food box in the UAE. Having successfully introduced the Swedish concept of healthy home delivered food boxes to the UAE in 2011, we firmly believe that now is the right time to capitalise on our first mover advantage to further strengthen our position in the market. ... see more.
http://connector.ae/dining-and-food/mag/tried-and-tested/487/dinnertime--home http://www.timeoutabudhabi.com/kids/features/63053-delightful-deliveries http://www.dinnertime.me/index.php/testimonial
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DinnerTime is the first and the number one food box in the UAE. Having successfully introduced the Swedish concept of healthy home delivered food boxes to the UAE in 2011, we firmly believe that now is the right time to capitalise on our first mover advantage to further strengthen our position in the market.We believe we have the right product and team to enable a proven concept to reach its full potential in the market with the next natural stage of expansion. Dinnertime is in line with the increasing demand to tailor for healthy food but also is key in increasing family time and also bring back the fun in cooking. The endless possibilities in expanding the product line for minimum additional costs also creates increased profitability for us. With all the pieces in place and ample opportunities to grow both domestically and regionally, we are inviting our fans to come share in the future success of DinnerTime on the global equity crowdfunding platform eureeca.com.As opposed to our competitors, DinnerTime provides:• Product mix, several different dinner sets to choose from sized 2-10 persons• Reliable food deliveries in refrigerated trucks• Good suppliers, high quality local and organic produce,• Variety of menus – our team of chefs/nutritionist creates new menus every week• Affordable – only AED28 per person and meal for the Standard box for 4 persons• Flexibility – choose single dinner packs or subscribe weeklyThe opportunities are the whole market of the GCC, starting with UAE with a potential market of around 4.5 million (of the total population of 9 million).
People lead busy lives. Concurrently, rising health awareness means that fast food joints aren’t enough. A product that combines a healthier option with time-efficient features without breaking the bank is in more demand than ever. We take care of the menu planning and grocery shopping, so all our customers need do is cook. We deliver food boxes with all the ingredients needed to cook 3-4 dinners. Comes with easy to follow recipes that take 30 minutes to cook. It’s home cooking made easy!
• Large unexplored market both locally and regionally • Demand for new products (lunch boxes, party packs) can be easily met• Franchising world wide opts for a variation globally • Many strategic potential partners
• The first in to the Middle East market • Number one, market leader • Long experience • Many halal recipes/menus • Many products to choose between • Reliable and outstanding deliveries with refrigerated vans/trucks • Excellent suppliers • High tech and user-friendly website, web shop and back office
DinnerTime makes healthy home cooked meals quick, easy, and affordable. Every Sunday we deliver direct to the customers doorstep, a food box containing all the ingredients with easy to follow recipes to make 3 - 4 dinners. It’s home cooking made really easy!DinnerTime caters to a number of different dietary requirements by offering a wide variety of boxes from vegetarian to paleo and more. Customers can either choose to do a one-off purchase or subscribe to DinnerTime's services, and currently 66% of all our orders are on subscription. With all the processes, such as IT system, web shop, logistics and a recipe database of more than 3000 test cooked and approved halal recipes in place, we are ready to scale up and secure more market shares to retain our position as the number one health food box in the UAE.
The opportunities are the whole market of the GCC. Starting with UAE with a potential market of around 4.5 million (of the total population of 9 million). At the moment we deliver to the largest cities: Dubai and Abu Dhabi.The first phase is to focus on the UAE market, and then to extend to other countries in the GCC, where we see Saudi Arabia and Kuwait as the primary markets to target in 2018 via franchise set ups (we already have a registered trade mark in Kuwait)’The UAE’s population reached 9.6 million in 2015, nearly tripling since 2003 and is forecast to continue growing to 11.1 million people by 2020.Owing to the increase of investment and job opportunities in Dubai, there is a considerable number of expatriate population contributing to the total population of the UAE with the majority of the expatriates residing in Dubai. The UAE population is forecast to grow significantly over the next few years, increasing addressable market sizes for possible developments.
We are looking to raise $200,000 (with a total overfunding target of $355,000) via the Eureeca platform with the aim of securing a monthly cash cash balance of $55,000. The funds will be used for the following;• Customer acquisition and retention: Implement sales, advertising and marketing plans to increase box sales• Product development: Introduce new boxes to our product range to cover and appeal to more market segments• Market expansion: Capitalise on first mover advantage to cement market position and expand regionally into the rest of the GCC• Working capital: Daily operational costs such as logistics, salaries and recruitment
We see a three to five-year time frame from initial investment to exit. Potential buyers are either big grocery chains on the local market, such as Choithram, Carrefour or Lulu's. We also see international players within the food basket branch as potential buyers, e.g. Hello Fresh.
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Estimated reading time: 2 min Due to potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk. What are the key risks? 1. You could lose all the money you invest If the business you invest in fails, you are likely to lose 100% of the money you invested. Most start-up businesses fail. 2. You are unlikely to be protected if something goes wrong The business offering this investment is not regulated by the FCA. Protection from the Financial Services Compensation Scheme (FSCS) only considers claims against failed regulated firms. Learn more about FSCS protection here. The Financial Ombudsman Service (FOS) will not be able to consider complaints related to this firm. Learn more about FOS protection here. FCA 2022/33 Page 32 of 136. 3. You won’t get your money back quickly Even if the business you invest in is successful, it may take several years to get your money back. You are unlikely to be able to sell your investment early. The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common. If you are investing in a start-up business, you should not expect to get your money back through dividends. Start-up businesses rarely pay these. 4. Don’t put all your eggs in one basket Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. 5. The value of your investment can be reduced The percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares. These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment. If you are interested in learning more about how to protect yourself, visit the FCA’s website here.
Estimated reading time: 2 min
Due to potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.
What are the key risks?
1. You could lose all the money you invest
If the business you invest in fails, you are likely to lose 100% of the money you invested. Most start-up businesses fail. 2. You are unlikely to be protected if something goes wrong The business offering this investment is not regulated by the FCA. Protection from the Financial Services Compensation Scheme (FSCS) only considers claims against failed regulated firms. Learn more about FSCS protection here. The Financial Ombudsman Service (FOS) will not be able to consider complaints related to this firm. Learn more about FOS protection here. FCA 2022/33 Page 32 of 136.
2. You are unlikely to be protected if something goes wrong
3. You won’t get your money back quickly
4. Don’t put all your eggs in one basket
5. The value of your investment can be reduced
If you are interested in learning more about how to protect yourself, visit the FCA’s website here.
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