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21 investors
First Tranche
Shares will be sold at a 15 % discount
$0 share value remaining
$2,800.84 Price/Share
Second Tranche
Shares will be sold at a 10 % discount
$2,965.59 Price/Share
Third Tranche
Shares will be sold at a 5 % discount
$33,786 share value remaining
$3,130.34 Price/Share
Fourth Tranche
Shares will be sold at a 0 % discount
$50,000 share value remaining
$3,295.1 Price/Share
DinnerTime is the first and the number one food box in the UAE. Having successfully introduced the Swedish concept of healthy home delivered food boxes to the UAE in 2011, we firmly believe that now is the right time to capitalise on our first mover advantage to further strengthen our position in the market. ... see more.
http://connector.ae/dining-and-food/mag/tried-and-tested/487/dinnertime--home http://www.timeoutabudhabi.com/kids/features/63053-delightful-deliveries http://www.dinnertime.me/index.php/testimonial
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DinnerTime is the first and the number one food box in the UAE. Having successfully introduced the Swedish concept of healthy home delivered food boxes to the UAE in 2011, we firmly believe that now is the right time to capitalise on our first mover advantage to further strengthen our position in the market.We believe we have the right product and team to enable a proven concept to reach its full potential in the market with the next natural stage of expansion. Dinnertime is in line with the increasing demand to tailor for healthy food but also is key in increasing family time and also bring back the fun in cooking. The endless possibilities in expanding the product line for minimum additional costs also creates increased profitability for us. With all the pieces in place and ample opportunities to grow both domestically and regionally, we are inviting our fans to come share in the future success of DinnerTime on the global equity crowdfunding platform eureeca.com.As opposed to our competitors, DinnerTime provides:• Product mix, several different dinner sets to choose from sized 2-10 persons• Reliable food deliveries in refrigerated trucks• Good suppliers, high quality local and organic produce,• Variety of menus – our team of chefs/nutritionist creates new menus every week• Affordable – only AED28 per person and meal for the Standard box for 4 persons• Flexibility – choose single dinner packs or subscribe weeklyThe opportunities are the whole market of the GCC, starting with UAE with a potential market of around 4.5 million (of the total population of 9 million).
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DinnerTime makes healthy home cooked meals quick, easy, and affordable. Every Sunday we deliver direct to the customers doorstep, a food box containing all the ingredients with easy to follow recipes to make 3 - 4 dinners. It’s home cooking made really easy!DinnerTime caters to a number of different dietary requirements by offering a wide variety of boxes from vegetarian to paleo and more. Customers can either choose to do a one-off purchase or subscribe to DinnerTime's services, and currently 66% of all our orders are on subscription. With all the processes, such as IT system, web shop, logistics and a recipe database of more than 3000 test cooked and approved halal recipes in place, we are ready to scale up and secure more market shares to retain our position as the number one health food box in the UAE.
The opportunities are the whole market of the GCC. Starting with UAE with a potential market of around 4.5 million (of the total population of 9 million). At the moment we deliver to the largest cities: Dubai and Abu Dhabi.The first phase is to focus on the UAE market, and then to extend to other countries in the GCC, where we see Saudi Arabia and Kuwait as the primary markets to target in 2018 via franchise set ups (we already have a registered trade mark in Kuwait)’The UAE’s population reached 9.6 million in 2015, nearly tripling since 2003 and is forecast to continue growing to 11.1 million people by 2020.Owing to the increase of investment and job opportunities in Dubai, there is a considerable number of expatriate population contributing to the total population of the UAE with the majority of the expatriates residing in Dubai. The UAE population is forecast to grow significantly over the next few years, increasing addressable market sizes for possible developments.
We are looking to raise $200,000 (with a total overfunding target of $355,000) via the Eureeca platform with the aim of securing a monthly cash cash balance of $55,000. The funds will be used for the following;• Customer acquisition and retention: Implement sales, advertising and marketing plans to increase box sales• Product development: Introduce new boxes to our product range to cover and appeal to more market segments• Market expansion: Capitalise on first mover advantage to cement market position and expand regionally into the rest of the GCC• Working capital: Daily operational costs such as logistics, salaries and recruitment
We see a three to five-year time frame from initial investment to exit. Potential buyers are either big grocery chains on the local market, such as Choithram, Carrefour or Lulu's. We also see international players within the food basket branch as potential buyers, e.g. Hello Fresh.
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The Entrepreneurs listed on our Website are private companies. When considering investing in private companies, you must take into account the following risks:
Your investment may lose value - The Entrepreneurs that you may invest in through our Website are private start-up, early-stage or small to medium sized companies that are looking to launch a product or service and may not have a proven track record.
Your investments are illiquid – By definition, there is no public market for private companies and there may never be a market for the shares in the Entrepreneurs in which you decide to invest. Accordingly, you may not be able to sell these shares or realize any profit (even a return of capital) from any investment that you make.
Private companies are not required to report on their financial status like public companies – While the Entrepreneurs that list on our Website will commit to us to regularly update shareholders regarding their performance through our Website, there is no guarantee that they will adhere to this commitment and we do not guarantee that we will take action against them if they fail to so adhere.
Private companies are not subject to the same regulatory requirements as a public company - When a company goes public they are required to disclose specific information and adhere to strict regulations with regard to their actions, disclosure and corporate governance. The Entrepreneurs listed on our Website are not subject to the same requirements.
Voting rights and other Pitch terms – You should read the terms of any Pitch carefully in order to understand what rights are being granted by the Entrepreneurs in which you choose to invest. In the majority of cases, the number of shares being offered by Entrepreneurs will not reach the threshold required to allow such shares to influence any decisions or corporate actions taken by the Entrepreneurs. Entrepreneurs may not offer any minority shareholder rights (such as tag along, drag along, veto rights or anti-dilution rights) and even if they do offer such rights, there is no guarantee that these rights are legally enforceable or that you will have any recourse against the Entrepreneur in the event that they fail to honor any of the rights granted. While Eureeca will make every effort to ensure that Entrepreneurs adhere to the Pitch terms following Closing of any Pitch, Eureeca will not be liable to you for any failure by the Entrepreneur to do so.
Disclosure in the Pitch – A well prepared Pitch will describe the various risks and conflicts of interest relating to the Entrepreneur, the Pitch and the Entrepreneur’s operations and we will guide the Entrepreneurs to assist them in preparing full and fair disclosure of all risks in their Pitch. However, we have no ability to assess whether all such risks have been accurately described or disclosed and will not have any responsibility for any failure to do so. Before making any investment decisions, you should fully assess the risks attached to any investment and should query any matters where you feel inadequate risk disclosure has been made.
KEEP IN MIND THAT THE PAST PERFORMANCE OF ANY INVESTMENT IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS. YOU SHOULD ONLY COMMIT MONEY THAT YOU CAN AFFORD TO LOSE TO ANY INVESTMENT ON OUR WEBSITE. PRIVATE COMPANY INVESTMENTS ARE NOT FOR EVERYONE AND ENTAIL RISKS THAT ARE DIFFERENT FROM MORE TRADITIONAL INVESTMENTS. YOU SHOULD OBTAIN INVESTMENT AND TAX ADVICE FROM YOUR ADVISERS BEFORE DECIDING TO INVEST. EUREECA DOES NOT PROVIDE ANY INVESTMENT, LEGAL OR TAX ADVICE AND WILL NOT HAVE ANY LIABILITY FOR ANY LEGAL, INVESTMENT OR TAX ISSUES IN CONNECTION WITH ANY INVESTMENT YOU DECIDE TO MAKE.
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