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el Grocer

by Team el Grocer

Base Target

300,000
Raised
572,645

88 investors

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Early Adoption Discount

1st.

First Tranche

Shares will be sold at a 20 % discount

$0 share value remaining

$0.8 Price/Share

2nd.

Second Tranche

Shares will be sold at a 15 % discount

$0 share value remaining

$0.85 Price/Share

3rd.

Third Tranche

Shares will be sold at a 10 % discount

$0 share value remaining

$0.9 Price/Share

4th.

Fourth Tranche

Shares will be sold at a 5 % discount

$0 share value remaining

$0.95 Price/Share

Minimum investment size 500

How much do you want to invest?

Available for investment $427,355

Number of shares to be purchased

Price/Share before discount

Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.

I acknowledge that my investment will be irrevocably committed to the proposal should it reach its minimum target amount as indicated in the term sheet. I understand that this minimum funding threshold is a lower figure than the 100% funding target

By ticking this box I confirm that I understand the nature of the investment being made and I agree to the investor's terms of business .

I have read the risks disclosure document and fully understand and accept the risks of investing in private companies.

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Why el Grocer?

Why invest?

Having proven the demand, team capabilities, and monetisation potential, we believe that we are now ready to expand el Grocer and fulfill our regional growth ambitions.

The Middle East, North Africa & Turkey grocery delivery market is estimated to be worth $65B

Founded mid 2015 and la ... see more.

Notable Press

Read the full risk warning

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The Team

Raed Hafez

Chairman

Mickael Costache

Country Manager

Kashif Hameed

Senior Technology Manager

Meet the Team

El Grocer is a disruptive mobile grocery delivery marketplace seamlessly connecting shoppers, brands and retailers

Watch the video Download the documents

Proposal ID: 10613
Closing date: 11 Jul 2017
Category: Online/Internet Online/Internet
Tags: Accelerator ... Accelerator , Award winning, B2C, Crowd Funding, Crowd Investing, E-Commerce, marketplace
Stage: Overfunded
location: United Arab Emirates

Presence:

Read the full risk warning

Why el Grocer?

Having proven the demand, team capabilities, and monetisation potential, we believe that we are now ready to expand el Grocer and fulfill our regional growth ambitions.

The Middle East, North Africa & Turkey grocery delivery market is estimated to be worth $65B

Founded mid 2015 and launched MVP July 2016

Double digit month on month user growth

Fulfilled about 10,000 orders worth 0.8 million dirhams in 2016

Secured over 45 stores covering 89 areas across Dubai with major retail partners including: Circle K, 7-11, Al Maya, Lifco, KP Mart & Others

Only platform in UAE to simultaneously offer same store prices and free delivery as well as regular promotions

Notable Press

The Business

Problem and Solution

In today’s busy world, people rarely have time to go grocery shopping.

el Grocer meets those needs by providing a mobile grocery delivery marketplace seamlessly connecting shoppers, brands and retailers.

Our app is set to make a great impact on people's lives as it will enable them to easily, cheaply, and conveniently buy their groceries online.

What differentiates us

We are both brand and retailer friendly, ensuring a wide network of grocery stores to order from and through our good relationships we can pass on additional benefits to end users.

In addition to that, our platform features:

Choice of retailers

Easy search

Aisle navigation

Same store pricing

1 hour free delivery

Key Achievments

70+ orders per day
11,000 registered and 850 active users
High order volume & value growth rates with active users ordering 2.5 times p.m.
Over 45 stores covering 89 areas across Dubai with major retailer partners including: Circle K, 7-11, Al Maya, Lifco, KP Mart
Publicis Group Global Start-up Competition Gold Winner (100,000 Euros prize)
Featured in major publications including: Tech in Asia, The National, Wamda, Arabian Marketer
Proven brand partnerships with Henkel, BAT and more

Fact file

Proposal ID: 10613

Closing date: 11 Jul 2017

Category: Online/Internet

Tags: Accelerator , Award winning, B2C, Crowd Funding, Crowd Investing, E-Commerce, marketplace

Stage: Overfunded

location: United Arab Emirates

el Grocer was launched to solve our own grocery shopping nuisances and address the need to make grocery shopping easy (and fun) again. "Offline" grocery shopping often doesn't fit with today's modern lifestyle, as it requires too much time and effort on the customers' part.

A major trend in the Middle East is customers calling to place their grocery order and this accounts for approximately 35-40% of all grocery transactions in the region, but the process is not smooth and there are a lot of pain points. Through technology we could acknowledge and minimise these.

We have created a value-added marketplace for grocery retail, using a model that has transcended many industries. Our platform provides a much-needed ecosystem that connects retailers, brands, and shoppers.

Our app is set to make a significant impact on people's lives as it will enable them to easily, cheaply, and conveniently buy their groceries online. We believe that we have a very strong product and a grocery retailer network that is continually evolving.

The MENAT grocery market averages at $650 billion. Assuming that 10% are willing and able to shift to online (a conservative estimate), this places the online grocery delivery market at $65 billion. Within the UAE alone, there is a high frequency of phone delivery orders to local grocery stores due to the convenience of home delivery.

We are looking to raise $300,00, which will be used for:

• Domestic Expansion: to Abu Dhabi (sales, content, and customer service)
• Product Development: Develop and implement an Arabic version of the App
• Customer Acquisition and Retention: Marketing investment to increase our userbase and orders
• Product Enhancements: Improvement to increase conversion, retention and average basket size through our revolutionary technical solutions
• Working Capital: Team salaries, retailer devices, tech needs and office expenses
• Funding: Continuation of Series A fundraising process
• Regional Expansion: Initiate due diligence process to move into new markets including Kingdom of Saudi Arabia

This proposal has a minimum target of $250,000 and will be marked as successful once that target is reached.

The Company’s exit strategy includes the public offering of shares or the acquisition of the Company by a Global industry player. The potential acquirer could be either a direct global competitor or an established regional industry player.

Public documents