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88 investors
First Tranche
Shares will be sold at a 20 % discount
$0 share value remaining
$0.8 Price/Share
Second Tranche
Shares will be sold at a 15 % discount
$0.85 Price/Share
Third Tranche
Shares will be sold at a 10 % discount
$0.9 Price/Share
Fourth Tranche
Shares will be sold at a 5 % discount
$0.95 Price/Share
Having proven the demand, team capabilities, and monetisation potential, we believe that we are now ready to expand el Grocer and fulfill our regional growth ambitions.
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el Grocer was launched to solve our own grocery shopping nuisances and address the need to make grocery shopping easy (and fun) again. "Offline" grocery shopping often doesn't fit with today's modern lifestyle, as it requires too much time and effort on the customers' part.A major trend in the Middle East is customers calling to place their grocery order and this accounts for approximately 35-40% of all grocery transactions in the region, but the process is not smooth and there are a lot of pain points. Through technology we could acknowledge and minimise these.We have created a value-added marketplace for grocery retail, using a model that has transcended many industries. Our platform provides a much-needed ecosystem that connects retailers, brands, and shoppers.Our app is set to make a significant impact on people's lives as it will enable them to easily, cheaply, and conveniently buy their groceries online. We believe that we have a very strong product and a grocery retailer network that is continually evolving.
The MENAT grocery market averages at $650 billion. Assuming that 10% are willing and able to shift to online (a conservative estimate), this places the online grocery delivery market at $65 billion. Within the UAE alone, there is a high frequency of phone delivery orders to local grocery stores due to the convenience of home delivery.
We are looking to raise $300,00, which will be used for:• Domestic Expansion: to Abu Dhabi (sales, content, and customer service)• Product Development: Develop and implement an Arabic version of the App• Customer Acquisition and Retention: Marketing investment to increase our userbase and orders• Product Enhancements: Improvement to increase conversion, retention and average basket size through our revolutionary technical solutions• Working Capital: Team salaries, retailer devices, tech needs and office expenses• Funding: Continuation of Series A fundraising process• Regional Expansion: Initiate due diligence process to move into new markets including Kingdom of Saudi Arabia
The Company’s exit strategy includes the public offering of shares or the acquisition of the Company by a Global industry player. The potential acquirer could be either a direct global competitor or an established regional industry player.
Public documents
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The Entrepreneurs listed on our Website are private companies. When considering investing in private companies, you must take into account the following risks:
Your investment may lose value - The Entrepreneurs that you may invest in through our Website are private start-up, early-stage or small to medium sized companies that are looking to launch a product or service and may not have a proven track record.
Your investments are illiquid – By definition, there is no public market for private companies and there may never be a market for the shares in the Entrepreneurs in which you decide to invest. Accordingly, you may not be able to sell these shares or realize any profit (even a return of capital) from any investment that you make.
Private companies are not required to report on their financial status like public companies – While the Entrepreneurs that list on our Website will commit to us to regularly update shareholders regarding their performance through our Website, there is no guarantee that they will adhere to this commitment and we do not guarantee that we will take action against them if they fail to so adhere.
Private companies are not subject to the same regulatory requirements as a public company - When a company goes public they are required to disclose specific information and adhere to strict regulations with regard to their actions, disclosure and corporate governance. The Entrepreneurs listed on our Website are not subject to the same requirements.
Voting rights and other Pitch terms – You should read the terms of any Pitch carefully in order to understand what rights are being granted by the Entrepreneurs in which you choose to invest. In the majority of cases, the number of shares being offered by Entrepreneurs will not reach the threshold required to allow such shares to influence any decisions or corporate actions taken by the Entrepreneurs. Entrepreneurs may not offer any minority shareholder rights (such as tag along, drag along, veto rights or anti-dilution rights) and even if they do offer such rights, there is no guarantee that these rights are legally enforceable or that you will have any recourse against the Entrepreneur in the event that they fail to honor any of the rights granted. While Eureeca will make every effort to ensure that Entrepreneurs adhere to the Pitch terms following Closing of any Pitch, Eureeca will not be liable to you for any failure by the Entrepreneur to do so.
Disclosure in the Pitch – A well prepared Pitch will describe the various risks and conflicts of interest relating to the Entrepreneur, the Pitch and the Entrepreneur’s operations and we will guide the Entrepreneurs to assist them in preparing full and fair disclosure of all risks in their Pitch. However, we have no ability to assess whether all such risks have been accurately described or disclosed and will not have any responsibility for any failure to do so. Before making any investment decisions, you should fully assess the risks attached to any investment and should query any matters where you feel inadequate risk disclosure has been made.
KEEP IN MIND THAT THE PAST PERFORMANCE OF ANY INVESTMENT IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS. YOU SHOULD ONLY COMMIT MONEY THAT YOU CAN AFFORD TO LOSE TO ANY INVESTMENT ON OUR WEBSITE. PRIVATE COMPANY INVESTMENTS ARE NOT FOR EVERYONE AND ENTAIL RISKS THAT ARE DIFFERENT FROM MORE TRADITIONAL INVESTMENTS. YOU SHOULD OBTAIN INVESTMENT AND TAX ADVICE FROM YOUR ADVISERS BEFORE DECIDING TO INVEST. EUREECA DOES NOT PROVIDE ANY INVESTMENT, LEGAL OR TAX ADVICE AND WILL NOT HAVE ANY LIABILITY FOR ANY LEGAL, INVESTMENT OR TAX ISSUES IN CONNECTION WITH ANY INVESTMENT YOU DECIDE TO MAKE.
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