el Grocer was launched to solve our own grocery shopping nuisances and address the need to make grocery shopping easy (and fun) again. "Offline" grocery shopping often doesn't fit with today's modern lifestyle, as it requires too much time and effort on the customers' part.
A major trend in the Middle East is customers calling to place their grocery order and this accounts for approximately 35-40% of all grocery transactions in the region, but the process is not smooth and there are a lot of pain points. Through technology we could acknowledge and minimise these.
We have created a value-added marketplace for grocery retail, using a model that has transcended many industries. Our platform provides a much-needed ecosystem that connects retailers, brands, and shoppers.
Our app is set to make a significant impact on people's lives as it will enable them to easily, cheaply, and conveniently buy their groceries online. We believe that we have a very strong product and a grocery retailer network that is continually evolving.