The global sports market is a highly lucrative industry witnessing continuous growth and expansion.
According to market estimates, the global sports industry as a whole including areas such as sporting goods and licensed products as well as health and fitness clubs, generates about US$700 billion in revenues annually, equal approximately to 1% of global GDP.
On a sport-by-sport basis, growth has occurred across nearly all segments, although football clearly leads the way, as evidenced by the record levels of interest in the 2014 World Cup and the rising attendance numbers in many European leagues. Further indication of its prominence can be found in the recently issued ‘Deloitte 2017 Football Money League Report’, which finds that the top 20 clubs recorded a combined revenue exceeding €7 billion (incl. match day, broadcast and commercial revenues).
Within the overall industry, the sports events market which includes tickets sales, media rights and sponsorship, is a good indicator for the general growth. It has been estimated to reach US$90 billion by 2017, driven by football’s continued growth, especially in the Asia Pacific region
The Middle East is one of the fastest growing emerging markets in
the world. As the region becomes more digitally connected,
demand for Digital Services and technologies is also becoming
more prominent, especially with the digital economy
still being in its infancy.
The GCC competes to capture a greater share of the $700 billion
global sports industry, and as per Deloitte, Sports industry continues to be
The Middle East will be hosting World Cup in Middle East for the first
1.7billion+ Total annual expenditure related to sport, just in Dubai.
• GCC e-commerce market to reach $20b by 2020.
• 4 Arabic countries are participating in the world cup 2018