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Gulf Meteor

gulfmeteor.qwilr.com/Z6PT2LQSQSuI

by Roy Armale

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Raising

1,285,375
Raised
1,910,504

28 investors

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Early Adoption Discount

1st.

First Tranche

Shares will be sold at a 10 % discount

د.إ0 share value remaining

د.إ11.56 Price/Share

2nd.

Second Tranche

Shares will be sold at a 5 % discount

د.إ0 share value remaining

د.إ12.22 Price/Share

3rd.

Third Tranche

Shares will be sold at a 0 % discount

د.إ0 share value remaining

د.إ12.85 Price/Share

4th.

Fourth Tranche

Shares will be sold at a 0 % discount

- share value remaining

د.إ12.85 Price/Share

Minimum investment size 500

How much do you want to invest?

Available for investment $29,781

Number of shares to be purchased

Price/Share before discount

Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.

I acknowledge that my investment will be irrevocably committed to the proposal should it reach its minimum target amount as indicated in the term sheet. I understand that this minimum funding threshold is a lower figure than the 100% funding target

By ticking this box I confirm that I understand the nature of the investment being made and I agree to the investor's terms of business .

I have read the risks disclosure document and fully understand and accept the risks of investing in private companies.

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Why Gulf Meteor?

Why invest?

Notable Press

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The Investors

2 new

ppoliteo

Platinum Investor

muhannad

Platinum Investor

sachkar

Platinum Investor

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The Team

Roy Armale

Managing Partner

Katarina Bazalova

Business Director

Aslan Patov

Head of Consulting

Meet the Team

Gulf Meteor is a behavioural change agency giving customers in the real world the same analytics as the digital world.

Watch the video Download the documents

Proposal ID: 10690
Closing date: 16 May 2018
Category: Media Media
Tags: B2B ... B2B, big data, Crowd Funding, Experienced founder, Growth, Growth Companies, Nominee structure, Operating, Platform, Revenue generating, Tech, UAE
Stage: Overfunded
location: United Arab Emirates - Dubai

Presence:

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Why Gulf Meteor?

We are currently an organisation that is growing profitably.

We are not a bunch of people looking to fund an idea.

We are a team of people who have combined field implementation with research and consulting to create an offering that is a virtuous cycle.

We get briefed, give feedback, implement, track, report, recommend improvements,
and then implement again.

What we mean by implementation:

1. Store activities done by trade-marketing teams
2. Experiential activities done by customer-marketing teams
3. Digital activities (sites and campaigns) done by online marketing and IT teams

This approach has differentiated us from other consulting and implementation
companies in the market since it is focused on improving ROI by ensuring that every dollar spent in the market creates a behavioural change that benefits the brand or business. This is a big step forward from the current state of the industry, where implementation, digital or otherwise, is not even audited properly.

However, the approach needs tools and differentiation. You can see more about that in our video.

Through our own funding and contacts, we have already created a successful business model that is generating revenue and making profit.

Our next step is to scale, so we need more funds for growth.

Most importantly, we have already over-achieved our Q1 targets for 2018, so our growth acceleration is on track.

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The Business

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Gulf Meteor helps companies increase purchases by understanding and changing behaviour. We are focused on using technology to help brands measure, understand & change consumer/shopper behaviour.

We started in 2016, as a startup aimed at changing the approach to the industry from the very bottom, field implementation. However, we realized that our clients don’t only need help implementing, they also need help understanding their consumers/shoppers and deciding how to best reach them.

So, we became a team of people who combined field implementation with research and consulting to create an offering that is a virtuous cycle:

We get briefed on the problem, create the experience plan, implement, track, report, recommend improvements, and then implement again.

There is a big gap in the market between ideation and implementation.

This is especially true in the Middle East and most of the developing world, but it applies almost everywhere.

Major consultants and advertising agencies are hired at very high rates to create strategies and campaigns based on research that costs just as much, but is developed by teams that are completely disconnected from the market and sitting in offices without ever meeting a shopper or a consumer.

Once all that money is paid, the ideas the strategies and campaigns are implemented by small agencies that have very little understanding of strategy, research, and behavioural change. It's like going to an amazing restaurant where the setting, the menu, and the music are of the highest quality, but the staff was hired from a local diner. They might be great individuals, but they don't have the long-term training of hotel management professionals that can bring the restaurant to life.

The reason so many brands go with that model is the lack of field implementation information that shows the financial impact of the field work.

That's where we are different. We are behavioural specialists that have become implementation experts. We can (and have!) proven that working with us yields a higher return on investment.

Please refer to our Business Plan for more details.

Our success is now limited by our resources. Our latest projects have been limited by our cash-flow since:

1. Implementation costs are paid within 30 days while client terms are 120 days.
2. Our funds get tied up with projects and can't be used to grow the team
3. The same issue gets in the way of developing our new innovations (like the algorithm mentioned below).

We are looking to raise funds through an equity round because we are taking a hit on our profits due to interest from our loans. It is time for us to raise funds in a way that will allow us to grow profitably. We now need funding to grow the business and increase our point of differentiation.

Use of Funds:

1. Cash-Flow for Larger Projects : We are turning down projects from large clients due to a lack of cash-flow. Even if we had access to more loans, the interest is taking a large chunk of our net profit.

2. Algorithm Development: We want our point of differentiation to grow by expanding it into all real-world marketing, including digital out of home media and experiential. Our new algorithm will allow optimization in both those fields.

This proposal has a minimum target of د.إ642,688 and will be marked as successful once that target is reached.

Acquisition Exit

Our business model, process, and technology make us attractive to the following:

1. Advertising agencies and their holding companies
2. Media agencies and their holding companies
3. Consultancies

All three options are looking for ways to improve their offerings by adding more
analytics and ROI models.

Those same organisations are looking for implementation arms. This is an issue since most field companies do not have the processes and systems that allow for their integration into larger organisations. Our financial and field processes were built to integrate with large multinationals. The combination of our systems with our client roster makes us a prime acquisition target for holding groups like WPP, Accenture, Omnicom, and others.

The following are the benefits such organisations would get from acquiring our
company within the next 3-5 years:

1. Our Client Roster - All our clients are multinationals (Nestle, Ferrero, Mondelez) or large local companies (Emaar).
2. Our Internal Processes - Our clients don't only appreciate our systems and approach, but also request for us to train their other agencies.
3. Our Tracking, Reporting, and Optimization Algorithms - This is our proprietary approach and the unique selling proposition (USP) that is behind our success. It can be used as a USP and also has a licensing model for a new revenue stream.

Each of those benefits has a quantifiable impact on company revenue since they are directly monetizable.