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35 investors
First Tranche
Shares will be sold at a 10 % discount
$0 share value remaining
$0.9 Price/Share
Second Tranche
Shares will be sold at a 5 % discount
$0.95 Price/Share
Third Tranche
Shares will be sold at a 0 % discount
- share value remaining
$1 Price/Share
Fourth Tranche
Investor exclusive rewards:Any investment under $5K - 5%: Investor Discount on all orders (excluding customized cakes)Any investor commitment of $5K – 25K: 10% discount on all orders (excluding customized cakes)AED150 Gift Card to be used towards any online order via website/app ... see more.
Recipient of the Highly Commended Award for “Disruptor of The Year” Leaders in F&B Awards Zomato Rates Top 5 Bake Shops in Dubai Best Red Velvet Cake in Dubai – Gourmet Magazine http://www.arabianbusiness.com/sweet-success-how-sugarmoo-became-one-of-dubai-s-coolest-dessert-makers-677089.html https://www.forbes.com/ ...see more.
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Investor exclusive rewards:Any investment under $5K - 5%: Investor Discount on all orders (excluding customized cakes)Any investor commitment of $5K – 25K: 10% discount on all orders (excluding customized cakes)AED150 Gift Card to be used towards any online order via website/appAny investor commitment over $25K - 50K: 15% discount on all orders (excluding customized cakes)AED500 Gift Card to be used towards any online order via website/appAny investor commitment over $50K:25% discount on all orders (excluding customized cakes)AED1,000 Gift Card to be used towards any online order via website/appVIP Mailing list and sneak peak pre-market launch opportunitiesUnique discount code and special promotionsWhy Online & Delivery? The simple answer is, it significantly expands our customer base and makes it endless vs. being in a traditional brick and mortar location and your target audience is linked to walk in traffic. We create the demand for our desserts with our online strategy and marketing vs. relying on a mall to drive traffic etc. We have a strategic targeted approach to our customers and build huge awareness much faster and it is measurable. We deliver freshly baked desserts in under 90 minutes of ordering. Our average delivery time is 43 minutes and with the new investment, we plan to get it much lower.Our repeat B2C online customer is over 75% which proves the importance of online.UAE & GCC market heavily rely on delivery and take advantage of bringing food into the comfort of their home. It¹s a way of life here versus other parts of the world and is not likely to change anytime soon.When visiting friends and family in their homes the top three gifts are Flowers, Desserts, Alcohol (for non muslims). Having the convenience of ordering from us and delivering on your behalf has been a huge differentiator creating an ease for customers.One of the reasons we are getting many franchise requests as well is due to the fact that we are an e-commerce business and that we deliver. Our retail light/tech focused business model is what attracted our investors and our KSA JV partner.Social Media plays a huge impact on our conversion and we are currently organically gaining almost 1,000 additional followers every month.Another thing to keep in mind is we are a multi function revenue generating business Online, Retail, B2C call center, B2B, Catering, Delivery, Franchise, JV etc. Most of our competitors get their primary revenue from only one source… retail!We do have a unique opportunity to offer a business platform for home bakers selling desserts through their various social media channels and direct them to us from a fulfillment centre making it a unique revenue source
Recipient of the Highly Commended Award for “Disruptor of The Year” Leaders in F&B Awards Zomato Rates Top 5 Bake Shops in Dubai Best Red Velvet Cake in Dubai – Gourmet Magazine http://www.arabianbusiness.com/sweet-success-how-sugarmoo-became-one-of-dubai-s-coolest-dessert-makers-677089.html https://www.forbes.com/sites/suparnadutt/2017/10/05/an-anti-cupcake-dubai-startup-is-taking-a-bite-out-of-the-food-delivery-business/#4729217c35f9 https://www.thenational.ae/business/sme-profile-sugarmoo-a-sweet-spot-of-their-own-1.26773 https://www.entrepreneur.com/article/249860
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SugarMoo Desserts was launched in 2014 as the regions first online dessert delivery business catering to your sweet cravings by delivering freshly baked desserts in under 90 minutes from the moment you order straight to your door. Today, SugarMoo Desserts has become an e-commerce platform offering online sales solutions via app/website & a social media following exceeding 30K across our various channels. We also operate & manage a low-cost high-return retail business through our 3 Dessert Labs & Lounges at Dar Wasl Jumeirah, Motiongate Theme Park & VOX Cinema Mall of the Emirates. We will be launching SugarMoo Desserts in Riyadh later this year as our first venture into KSA with a well recognized JV partner. Being online significantly expands our customer base and makes it endless vs. being in a traditional brick and mortar location whereby your target audience is linked to walk in traffic. We create the demand for our desserts with our online strategy and marketing vs. relying on a mall to drive traffic. We have a strategic targeted approach to our customers and build a measurable huge awareness much faster and it is measurable.As a UAE home grown SME we are growing fast and looking to raise funds in order to further expand our business into new markets like Abu Dhabi and across the region. We have numerous franchise requests and partnership opportunities for us to explore and take our business into the next level.
In 2014 the F&B delivery business in the UAE was a $750M USD industry of which desserts were almost non existent. So, we sought to capitalize on that market with first mover advantage delivering freshly baked homemade desserts, delivered direct to doors in under 90 Minutes straight from the oven to homes and offices. Today, that amount has more than doubled to almost $2B USD and no one currently offers what SugarMoo does as of now. Many of our competitors utilize Deliveroo & Uber Eats who charge you up to 35% on every sale and promote you with tens of other competitors. Investing in a disruptive home-grown startup with a proven successful track record that is a tech forward, retail light exciting F&B concept. Being online significantly expands our customer base and makes it endless vs. being in a traditional brick and mortar location where your target audience is linked to walk in traffic. We create the demand for our desserts with our online strategy and marketing vs. relying on a mall to drive traffic and determine your businesses marketing strategy. We have a strategic targeted approach to our customers and build huge awareness in a faster and measurable way. Today SugarMoo Desserts has become an e-commerce platform offering online sales solutions via app/website & a social media following exceeding 30K across our various channels. We also operate & manage a low-cost high-return partnership retail business through our 4 Dessert Labs & Lounges at Mercato Mall, Dar Wasl Jumeirah, Motiongate Theme Park & VOX Cinema Mall of the Emirates. We will be launching SugarMoo Desserts in Riyadh later this year as our first venture into KSA with a well recognized JV partner. As a UAE home grown SME we are growing fast and looking to raise funds in order to further expand our business into new markets like Abu Dhabi and across the region. We have numerous franchise requests and partnership opportunities for us to explore and take our business into the next level.
Use of Funds:The $250,000 outlined here is part of our larger round which we are leaving open to our crowd. The full round ($1,306,400) will be used to accomplish the following:PR & Digital Marketing heavily focused on SEO/SEM, Retargeting and Social Campaigns with measurable returns: 25%Technology to take our system automation app & website to the next level and improve our customer experience: 20%Kitchen Expansion and market development into Abu Dhabi & the UAE: 40%Personnel: 15%
The F&B scene is very attractive on it’s own. Everyone wants to be in F&B so that, as a standalone industry is attractive. The list of F&B concepts that have seen a profitable and attractive exit are endless. The top 3 % of MENA Start Up Exits by industry are:E-Commerce - 22% Media - 18% F&B - 15% We fall in two of the top three categories (E-Commerce & F&B) making SugarMoo’s exit potential far more attractive than a single industry sector.
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The Entrepreneurs listed on our Website are private companies. When considering investing in private companies, you must take into account the following risks: Your investment may lose value - The Entrepreneurs that you may invest in through our Website are private start-up, early-stage or small to medium sized companies that are looking to launch a product or service and may not have a proven track record. Your investments are illiquid – By definition, there is no public market for private companies and there may never be a market for the shares in the Entrepreneurs in which you decide to invest. Accordingly, you may not be able to sell these shares or realize any profit (even a return of capital) from any investment that you make. Private companies are not required to report on their financial status like public companies – While the Entrepreneurs that list on our Website will commit to us to regularly update shareholders regarding their performance through our Website, there is no guarantee that they will adhere to this commitment and we do not guarantee that we will take action against them if they fail to so adhere. Private companies are not subject to the same regulatory requirements as a public company - When a company goes public they are required to disclose specific information and adhere to strict regulations with regard to their actions, disclosure and corporate governance. The Entrepreneurs listed on our Website are not subject to the same requirements. Voting rights and other Pitch terms – You should read the terms of any Pitch carefully in order to understand what rights are being granted by the Entrepreneurs in which you choose to invest. In the majority of cases, the number of shares being offered by Entrepreneurs will not reach the threshold required to allow such shares to influence any decisions or corporate actions taken by the Entrepreneurs. Entrepreneurs may not offer any minority shareholder rights (such as tag along, drag along, veto rights or anti-dilution rights) and even if they do offer such rights, there is no guarantee that these rights are legally enforceable or that you will have any recourse against the Entrepreneur in the event that they fail to honor any of the rights granted. While Eureeca will make every effort to ensure that Entrepreneurs adhere to the Pitch terms following Closing of any Pitch, Eureeca will not be liable to you for any failure by the Entrepreneur to do so. Disclosure in the Pitch – A well prepared Pitch will describe the various risks and conflicts of interest relating to the Entrepreneur, the Pitch and the Entrepreneur’s operations and we will guide the Entrepreneurs to assist them in preparing full and fair disclosure of all risks in their Pitch. However, we have no ability to assess whether all such risks have been accurately described or disclosed and will not have any responsibility for any failure to do so. Before making any investment decisions, you should fully assess the risks attached to any investment and should query any matters where you feel inadequate risk disclosure has been made. KEEP IN MIND THAT THE PAST PERFORMANCE OF ANY INVESTMENT IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS. YOU SHOULD ONLY COMMIT MONEY THAT YOU CAN AFFORD TO LOSE TO ANY INVESTMENT ON OUR WEBSITE. PRIVATE COMPANY INVESTMENTS ARE NOT FOR EVERYONE AND ENTAIL RISKS THAT ARE DIFFERENT FROM MORE TRADITIONAL INVESTMENTS. YOU SHOULD OBTAIN INVESTMENT AND TAX ADVICE FROM YOUR ADVISERS BEFORE DECIDING TO INVEST. EUREECA DOES NOT PROVIDE ANY INVESTMENT, LEGAL OR TAX ADVICE AND WILL NOT HAVE ANY LIABILITY FOR ANY LEGAL, INVESTMENT OR TAX ISSUES IN CONNECTION WITH ANY INVESTMENT YOU DECIDE TO MAKE.
The Entrepreneurs listed on our Website are private companies. When considering investing in private companies, you must take into account the following risks:
Your investment may lose value - The Entrepreneurs that you may invest in through our Website are private start-up, early-stage or small to medium sized companies that are looking to launch a product or service and may not have a proven track record.
Your investments are illiquid – By definition, there is no public market for private companies and there may never be a market for the shares in the Entrepreneurs in which you decide to invest. Accordingly, you may not be able to sell these shares or realize any profit (even a return of capital) from any investment that you make.
Private companies are not required to report on their financial status like public companies – While the Entrepreneurs that list on our Website will commit to us to regularly update shareholders regarding their performance through our Website, there is no guarantee that they will adhere to this commitment and we do not guarantee that we will take action against them if they fail to so adhere.
Private companies are not subject to the same regulatory requirements as a public company - When a company goes public they are required to disclose specific information and adhere to strict regulations with regard to their actions, disclosure and corporate governance. The Entrepreneurs listed on our Website are not subject to the same requirements.
Voting rights and other Pitch terms – You should read the terms of any Pitch carefully in order to understand what rights are being granted by the Entrepreneurs in which you choose to invest. In the majority of cases, the number of shares being offered by Entrepreneurs will not reach the threshold required to allow such shares to influence any decisions or corporate actions taken by the Entrepreneurs. Entrepreneurs may not offer any minority shareholder rights (such as tag along, drag along, veto rights or anti-dilution rights) and even if they do offer such rights, there is no guarantee that these rights are legally enforceable or that you will have any recourse against the Entrepreneur in the event that they fail to honor any of the rights granted. While Eureeca will make every effort to ensure that Entrepreneurs adhere to the Pitch terms following Closing of any Pitch, Eureeca will not be liable to you for any failure by the Entrepreneur to do so.
Disclosure in the Pitch – A well prepared Pitch will describe the various risks and conflicts of interest relating to the Entrepreneur, the Pitch and the Entrepreneur’s operations and we will guide the Entrepreneurs to assist them in preparing full and fair disclosure of all risks in their Pitch. However, we have no ability to assess whether all such risks have been accurately described or disclosed and will not have any responsibility for any failure to do so. Before making any investment decisions, you should fully assess the risks attached to any investment and should query any matters where you feel inadequate risk disclosure has been made.
KEEP IN MIND THAT THE PAST PERFORMANCE OF ANY INVESTMENT IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS. YOU SHOULD ONLY COMMIT MONEY THAT YOU CAN AFFORD TO LOSE TO ANY INVESTMENT ON OUR WEBSITE. PRIVATE COMPANY INVESTMENTS ARE NOT FOR EVERYONE AND ENTAIL RISKS THAT ARE DIFFERENT FROM MORE TRADITIONAL INVESTMENTS. YOU SHOULD OBTAIN INVESTMENT AND TAX ADVICE FROM YOUR ADVISERS BEFORE DECIDING TO INVEST. EUREECA DOES NOT PROVIDE ANY INVESTMENT, LEGAL OR TAX ADVICE AND WILL NOT HAVE ANY LIABILITY FOR ANY LEGAL, INVESTMENT OR TAX ISSUES IN CONNECTION WITH ANY INVESTMENT YOU DECIDE TO MAKE.
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