In 2014 the F&B delivery business in the UAE was a $750M USD industry of which desserts were almost non existent. So, we sought to capitalize on that market with first mover advantage delivering freshly baked homemade desserts, delivered direct to doors in under 90 Minutes straight from the oven to homes and offices. Today, that amount has more than doubled to almost $2B USD and no one currently offers what SugarMoo does as of now. Many of our competitors utilize Deliveroo & Uber Eats who charge you up to 35% on every sale and promote you with tens of other competitors.
Investing in a disruptive home-grown startup with a proven successful track record that is a tech forward, retail light exciting F&B concept. Being online significantly expands our customer base and makes it endless vs. being in a traditional brick and mortar location where your target audience is linked to walk in traffic. We create the demand for our desserts with our online strategy and marketing vs. relying on a mall to drive traffic and determine your businesses marketing strategy. We have a strategic targeted approach to our customers and build huge awareness in a faster and measurable way.
Today SugarMoo Desserts has become an e-commerce platform offering online sales solutions via app/website & a social media following exceeding 30K across our various channels. We also operate & manage a low-cost high-return partnership retail business through our 4 Dessert Labs & Lounges at Mercato Mall, Dar Wasl Jumeirah, Motiongate Theme Park & VOX Cinema Mall of the Emirates. We will be launching SugarMoo Desserts in Riyadh later this year as our first venture into KSA with a well recognized JV partner.
As a UAE home grown SME we are growing fast and looking to raise funds in order to further expand our business into new markets like Abu Dhabi and across the region. We have numerous franchise requests and partnership opportunities for us to explore and take our business into the next level.