Join 6 others & invest in comoculture

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $54,000 share value remaining

    $96 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $62,500 share value remaining

    $102 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 10 % discount

    $62,500 share value remaining

    $108 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $62,500 share value remaining

    $120 Price/Share

Minimum investment size 500 500

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Available for investment $241,500
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Price/Share before discount$
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Why comoculture?

Why invest?

HIGHLIGHTS:
-800 daily visitors to site / 12.000 transactions
-30 brands online and growing towards 200 brands
-India Master Franchisee agreement signed for 22 stores (1st store under way in Mumbai)
-China franchise partner negotiations in process
-KSA and Egypt franchise partnerships are bein ... see more.

Notable Press

http://www.retail4growth.com/viewpoints/comoculture-all-set-to-enter-the-indian-market-322 http://in.fashionnetwork.com/news/Dubai-s-Comoculture-to-launch-in-India-next-year,887910.html#.Ww7PYlOFO8U https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/dubai-based-comoculture-to-enter-india-early-n ...see more.

The Investors

2 new
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Latest Update

The Team

Chief Executive Officer
Finance & Systems Manager
Buying & Merchandising
E Commerce & Digital
Creative & Visual Manager
Meet the Team

Urban lifestyle experience
China and India growth focus
E commerce & stores
- Innovation, newness, speed

Why comoculture?

HIGHLIGHTS:
-800 daily visitors to site / 12.000 transactions
-30 brands online and growing towards 200 brands
-India Master Franchisee agreement signed for 22 stores (1st store under way in Mumbai)
-China franchise partner negotiations in process
-KSA and Egypt franchise partnerships are being formed looking to open stores in October 2018
-Seed investors on board

MARKET:
-China and India are the largest and fastest growing economies in the world with
650 million people in the growing middle class
- >20% retail sales growth year on year
- >1.200% online growth in India over the next 5 years
-Retail sales to reach 7 Trillion USD in 2020
-CHINA and INDIA with its young and affluent consumers, inspired by western lifestyle represent an amazing and scalable opportunity for comoculture

COMPETETIVE ADVANTAGE:
A) High GROWTH categories, in high GROWTH markets
B) High MARGIN categories with LIMITED SIZES which are easy to manage as our product is less SEASONAL dependent
C) Fast STOCK TURN = IMPROVED CASHFLOW
D) Exclusive brands and a UNIQUE destination which can not be copied
E) We are FIRST TO MARKET with an Urban Lifestyle concept inclusive of a coffee/juice bar which extends our brand experience and builds LOYALTY
F) Our retail concept is EXPERIENCE driven and is a hub for newness, driving repeat footfall to our stores and online

TEAM:
-Excellent track record of operating PROFITABLE retail in China and India since 2005
-An EXPERIENCED TEAM with background from some of the best retail brands and businesses in the world i.e. ; H&M, google, Adidas, Arcadia (Topshop), Inditex (ZARA), Pandora etc.
-A WINNING team with insightful strategic competences, ready to roll up the sleeves, and with passion and desire relentlessly push on and build an INTERNATIONAL success for comoculture

Notable Press

http://www.retail4growth.com/viewpoints/comoculture-all-set-to-enter-the-indian-market-322 http://in.fashionnetwork.com/news/Dubai-s-Comoculture-to-launch-in-India-next-year,887910.html#.Ww7PYlOFO8U https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/dubai-based-comoculture-to-enter-india-early-next-fiscal/61524309 http://www.textileexcellence.com/news/details/2624/dubai-based-lifestyle-fashion-brand-comoculture-to-enter-india-ea... http://www.indiaincorporated.com/news-in-brief/item/6894-dubai-s-comoculture-to-enter-india.html https://www.outlookindia.com/newsscroll/dubaibased-comoculture-to-enter-india-early-next-fiscal/1182156

The Business

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It is our ambition to build the comoculture brand and make it an international recognized brand in retail, which is looked upon for its creativity, speed and great experience.

We speak to an early adopter of trends, and we position ourselves for impulse purchases in a mid market price position. Our audience is young and affluent - we want to 'entertain' and extend the shopping experience by having our coffee/juice and healthy treats available in store or for take away.....extending the culture of como. We want our clients to hang out with us, and our staff will be having conversations with you, it is a personal engagement.

The comoculture merchandise we design and source directly, and hereby we achieve a full margin benefit. The remaining share of the offer is from handpicked brands which fits the comoculture DNA and position. We will bring predominantly European brands which has a strong product, good branding, great communication and a price point that matches our target. Occasionally we will have global brands as part of offer as well, and we will do brand collaborations, in order to provide our clients with newness.

Online we have no restrictions on the depth we can offer, we will eventually have + 300 brands online and a share will be on a marketplace model. We franchise our online business on similar terms as offline in order to optimize our customer service and share the income on online with our franchise partners.

Accessories subcategories: fashion jewelry, fashion/design watches, sunglasses, smaller bags, scarfs, key rings, pens, headphones etc.

Beauty subcategories: Skincare (lotion, soaps, scent, facial masks, shaving kits, grooming etc), Cosmetics (nail, lashes, eyeliner, lipstick, blush, powder etc).

Lifestyle gadgets: Impulse driven i.e. iphone cover, stationaries, scent candles, cups...easy pick up items, tech gadgets portable speakers, cameras etc..

In India and China our average basket size will be just below 100 USD, we will have smaller impulse items from 5 USD and our exit price point will be around 3-400 USD.

Our coffee, juice, smoothies, snacks cafe is part of our brand experience and culture - we offer a cool space.

Our target client is in his/hers early 20's and to mid 30's - an early adopter of trends, has an interest in fashion and trends, enjoys a healthy and active way of life. Mixes and matches branded product.

Within the store, which will have the opportunity for the client to try the product, we will have the most competent and educated staff who knows and understands each brand and category. Our staff is there to speak to and engage with our clients, and build long term relationships.

We will bring sub categories in and out, and as trends emerge we change and curate our offer. We plan to collaborate with local brands and influencers in China and India as part of our idea of creating a unique destination.







China and India are the largest and fastest economies in the world, they have their own distinct and regional specific cultures. The populations there are quickly emerging into a large and building middle class. A middle class of consumers looking to get access to product and brands from different origins other than the local market.

Our industry of retail lifestyle is generally speaking not very innovative from an instore perspective and there will always be room to come in an disrupt and build a follower base.

There is a clear demand for European inspired culture and product that we wish to leverage.

Our industry consists of a branded and a non branded merchandise, this is easily identified in a pricing pyramide; with mass market, non branded at the entry price point at the bottom of the pyramide, then moving upwards into branded product with unique design features and a higher degree of branding and marketing investments.

We will play in the branded mid market and up which is the fastest growing positioning globally both online and offline.

The traditional trade barriers and local sourcing restrictions have recently been eased in India along with a flat GST and the race into China which has taken place in the past 10 years is to some extent being replicated now in India. We take a humble approach and realize we need local expertise, hence our go to market model is a 'hybrid' franchise model. In this model we have an option to buy back or form a JV. Both of these markets are massive in scale and population, and the online adaptation and life cycle is very different between the two, hence we will be differentiating our offer and strategy to some extent.

The Tier 1- 4 markets are 'entry ready' in China, In India at present only Tier 1 and 2 cities will be appropriate to our concept and its price positioning.

In China the online adaptation and tech/AI has moved earlier and faster compared to India, we can draw some parallels on the consumer and on the ease/difficulty of doing direct business in these markets. We want to partner with successful retailers in a Master Franchise network by regional territory. Essentially the markets are huge and the online vehicle opens up a full an accessible window for comoculture which enables us to reach all consumers across a large geographical territories. It is key that we build presence in metro cities via offline stores and our stores must stand out for its design, experience and merchandise. Once we look great and operate well with an optimized assortment we will be able to scale up ver quickly. We must take advantage of market place models online in China like T mall, Baidoo and JD, as well as the local social media and apps are essential to adopt where it makes sense.

Our local partners and selection of those partnerships are essential to our short term and long term aspirations of expanding comoculture across all key cities in China and India.

DIGITAL MARKETING, INFLUENCERS AND PR (20%):
Quick breakdown: cpc, adwords, shop by google, Baidu, Soguo, youtube, instagram, WeChat etc - drives an immediate impact on online revenue as we build brand and conversions. Collaborations with emerging influencers to increase digital media activation as well as we will drive some 'out of the box' PR events.

PRODUCT DEVELOPMENT AND BRAND PORTFOLIO EXPANSION (30%):
We will develop our direct comoculture merchandise lines with a unique design and imagery, the sourcing channels are identified to a large extent for China ans India.
Brand acquisition is our proactive, screening of prospect brands which are fit for online and offline, once identified - approach and sign contract with brand principals. We like to reach +200 brands online in 2 years and we will develop a select market place model.

CAPEX (15%): Store fixtures and fittings, POS , IT and E commerce
Store design is via a Danish architect, the fixture sourcing is via a reputable manufacturer present in both India and China. Our POS in store is mobile only and app based. Our E commerce platform will require an upgrade in the near future.

RENT AND RENT DEPOSITS (25%):
A part of the investment will be going towards rent and rent deposits working capital.

PERSONNEL (10%):
Our head count base will extend as we increase our level of support in the first phase towards India, to support our direct stores and franchise store network with marketing campaigns, training, store implementation, business development, leasing and so fort. We will also expand our e commerce team.

We intend to do a B round raise in approximately 24 months from now.
At this time our valuation would be higher than presently and this could be a good way for investors to cash in their shares at a higher value.

We imagine in 4-5 years we will look to collaborate with a private equity partner which is retail centric online and offline. We would initiate this process with the intent to be able to expand with an accelerated speed, as well as we drive a continuous improvement on all aspects of our retail business. At this point in time the present pre money valuation would be many times higher, based on factual data and the scalability we have online and offline. This could be a good time to sell your shares which you have purchased in this round.

Imagining a 350 stores + portfolio in 10 years and a revenue in excess of 500 million USD including online we would be working towards an IPO and bring in a reputable partner to help us take those steps alongside our strategic partners.

At this point in time we will have evolved our brand into other retail areas, potentially casual dining, SPA's, travel, sports.....where we can extend the culture and feel of comoculture naturally and continue our growth.


In our price positioning and the categories we uphold, which we see as our main focus there is no indication of a slow down, if anything the continuation of growth is obvious and the fact that we play in the impulse space, the creative and experience orientated space with full control of our merchandise we have no risk being 'dilluted' online either.....we will never be obsolete as the DNA is constant change in experience and look and feel. We remain quick on our feet and work with the best.

Public documents

The Investors

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $54,000 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $62,500 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 10 % discount

    $62,500 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $62,500 share value remaining

0 - 10,000

Gold Investor
Gold Investor
Silver Investor

10,000 - 100,000

100,000+

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Financials

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