It is our ambition to build the comoculture brand and make it an international recognized brand in retail, which is looked upon for its creativity, speed and great experience.
We speak to an early adopter of trends, and we position ourselves for impulse purchases in a mid market price position. Our audience is young and affluent - we want to 'entertain' and extend the shopping experience by having our coffee/juice and healthy treats available in store or for take away.....extending the culture of como. We want our clients to hang out with us, and our staff will be having conversations with you, it is a personal engagement.
The comoculture merchandise we design and source directly, and hereby we achieve a full margin benefit. The remaining share of the offer is from handpicked brands which fits the comoculture DNA and position. We will bring predominantly European brands which has a strong product, good branding, great communication and a price point that matches our target. Occasionally we will have global brands as part of offer as well, and we will do brand collaborations, in order to provide our clients with newness.
Online we have no restrictions on the depth we can offer, we will eventually have + 300 brands online and a share will be on a marketplace model. We franchise our online business on similar terms as offline in order to optimize our customer service and share the income on online with our franchise partners.
Accessories subcategories: fashion jewelry, fashion/design watches, sunglasses, smaller bags, scarfs, key rings, pens, headphones etc.
Beauty subcategories: Skincare (lotion, soaps, scent, facial masks, shaving kits, grooming etc), Cosmetics (nail, lashes, eyeliner, lipstick, blush, powder etc).
Lifestyle gadgets: Impulse driven i.e. iphone cover, stationaries, scent candles, cups...easy pick up items, tech gadgets portable speakers, cameras etc..
In India and China our average basket size will be just below 100 USD, we will have smaller impulse items from 5 USD and our exit price point will be around 3-400 USD.
Our coffee, juice, smoothies, snacks cafe is part of our brand experience and culture - we offer a cool space.
Our target client is in his/hers early 20's and to mid 30's - an early adopter of trends, has an interest in fashion and trends, enjoys a healthy and active way of life. Mixes and matches branded product.
Within the store, which will have the opportunity for the client to try the product, we will have the most competent and educated staff who knows and understands each brand and category. Our staff is there to speak to and engage with our clients, and build long term relationships.
We will bring sub categories in and out, and as trends emerge we change and curate our offer. We plan to collaborate with local brands and influencers in China and India as part of our idea of creating a unique destination.