Join 28 others & invest in Artizzan Cheeze

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $0.85 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $47,116 share value remaining

    $0.9 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $95,000 share value remaining

    $0.95 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $160,000 share value remaining

    $1 Price/Share

Minimum investment size 500 500

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Available for investment $442,116
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Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why Artizzan Cheeze?

Why invest?

We are a small company with a unique idea. We already invested over $200,000 and done all the R&D required to get the customer offering “right” and create a breakthrough product instead of a Minimum Viable Product (MVP) that already has a proven route to market. We are currently stocking at 4 specialty shops, 4 onlin ... see more.

Notable Press

Please find below our press coverage following a press releace by our PR agency sent out to a targeted audience. More coverage is expected from monthly publications. http://www.al-press.com/index.php/en/2013-02-20-08-59-23/corporate-world/22548-time-to-invest-in-the-future-of-cheese https://www.thenational.ae/busi ...see more.

The Investors

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The Team

Founder, Creator & Head Chef
Chief Strategy/Innovation Consultant
Operations/Customer Service Manager
Meet the Team

Artizzan Nondairy Cheeze, healthier alternative to dairy cheeze. At the start of a Conscious Eating wave. Global potential of $4B by 2024

Why Artizzan Cheeze?

We are a small company with a unique idea. We already invested over $200,000 and done all the R&D required to get the customer offering “right” and create a breakthrough product instead of a Minimum Viable Product (MVP) that already has a proven route to market. We are currently stocking at 4 specialty shops, 4 online portals and growing our e-commerce presence on other online platforms.

Our existing customers are taking our cheezes to UK, US, Europe, Australia & India with every trip back home. In addition to this we have had a company from Sweden wanting to research our cheeze which shows us we are being internationally acknowledged for our outstanding product.

As a UAE home grown brand, we plan to take our Artizzan cheezes international within the next 3 years. Currently we have no competition in the Premium Artizzan cheeze market and we intend to keep innovating to keep ahead of the game.

The fact that our cheezes are so well loved because of their taste, texture and quality of ingredients, supported by the fact that we are right at the beginning of a huge Health Conscious wave sweeping across the globe and us being right at the beginning of it, we reckon this is a pertinent time to invest in this unique concept!

And here are the facts to support our strategy

In 2016, the global market value of non-dairy (vegan) cheese amounted to approximately 2.07 billion U.S. dollars and is projected to reach to about 3.9 billion dollars by 2024, at a CAGR of 7.60% during the forecasted period, (www.statistic.com, Variant Market Research).

Besides the increasing trend of lactose intolerance globally (see pitch deck), robust economic growth, rising urbanization, explosion of in the middle class population are the other significant factors of the growth of non-dairy cheese worldwide. Also, the vegan diet, that is gaining acceptance and has become mainstream due to growing concerns of animal welfare, human health and environment, is anticipated to further fuel the growth of non-dairy cheese during the forecast period.

Problem: Lack of cheese for the following audiences: - Regular clean eaters, Health conscious eaters, Lactose/Casein Intolerant, Vegans, Potential Vegans, and Vegetarians.

65% of the global population is intolerant to lactose. In 2004, 11% (440,000) of the UAE population of 4million was lactose intolerant. If one extrapolate this to 2018, then we have 1million UAE population intolerant to lactose from a population of 9million, (see pitch deck). As mentioned above, ‘the one’ significant factor driving the growth of global non-dairy cheese market is the increasing incidence of lactose intolerance across the globe, (Wikipedia, Market Research Future, Vegetarian Resource Group (VRG), veganbits.com, foodrevelation.org, riseofthevegan.com)

Solution: Dairy free cheese suitable for Vegans, Vegetarians and Dairy/Lactose/Casein intolerant audience. Additive free, Preservative free, Coloring free and Soya free. Actually Good For You Artizzan

Notable Press

Please find below our press coverage following a press releace by our PR agency sent out to a targeted audience. More coverage is expected from monthly publications. http://www.al-press.com/index.php/en/2013-02-20-08-59-23/corporate-world/22548-time-to-invest-in-the-future-of-cheese https://www.thenational.ae/business/money/money-me-i-came-to-dubai-with-nothing-apart-from-my-son-1.751916

The Business

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We are a revenue generating startup that has created the concept of HALAL Dairy free, Gluten free, Additive free, Preservative free, Colouring free cheeze, dips and spreads. These are the Main Parameter of Values (MPV) that make up our Value Proposition. The other MPVs are home deliver and cheese platters, cheeze hampers for special occasions like Eid and Chrismas as well as cruelty free, environmentally aware, low carbon footprint. Basically a healthy Cheeze Alternative for which the customers are willing to pay significantly extra! At present our cheeses are selling for $27 (AED 100) on average for a 200grams unit.

We currently have an online shop and provide free delivery anywhere in Dubai and Abu Dhabi. We also stock at Ripe Organic and three other shops in Dubai and four online platforms (see pitch deck) and growing our e-commerce presence on other online platforms. Having met one of the leading super markets here in the UAE, we realized there is a significant opportunity to penetrate the existing cheese market with our product as The Healthier Cheeze Option. Our target audience is not just people who are vegan and dairy intolerant but also people who want to eat healthy and are looking for a healthier cheese alternative. People who are aware of the nasties in cheese and want to feed their families the healthier alternative to cheese. Sales have increased by 180% from January 2017 to June 2018, achieved through minimal marketing.

We also produce other non-dairy products, like crackers to supplement our cheeze, yogurt, protein balls, brownies, etc. However, we have not marketed these products, even though the potential is there, as we will not be able to fulfill the market demand due to capacity limitation at present. However, the growth in sales for these items has been of 172% from January 2017 to June 2018.

B2B: We have perfected the taste and texture of non-dairy Mozzarella Cheeze for the pizza chains and 4/5 star hotels. At present talks are on-going directly and indirectly with the pizza chains.

The startup has attained proof of concept, and gone beyond MAP (Minimum Awesome Product) instead of the MVP (Minimum Viable Product) stage all within a matter of 18 months with the founder investing over $200,000 to accomplish this. Basically we have got the customer offering ‘right’. Our Cheeze tastes good AND is good for you! In fact the taste and quality of our cheezes have moved some of our customers to tears literally!

65% of the global population is intolerant to lactose. In 2004, 11% (440,000) of the UAE population of 4million was lactose intolerant. If one extrapolates this to 2018, then we have 1million UAE population intolerant to lactose from a population of 9million, (see pitch deck). As mentioned above, ‘the’ significant factor driving the growth of global non-dairy cheese market is the increasing incidence of lactose intolerance across the globe, (Wikipedia, Market Research Future, Vegetarian Resource Group (VRG), veganbits.com, foodrevelation.org, riseofthevegan.com)

UAE Target Market / Size: Total Addressable Market (TAM) of UAE population very willing to pay premium for health food is 1.9 million people. Being very conservative, we have taken just 19,000 people, 1% of 1.9 million, who would buy or consume, in pizza, etc., dairy free cheese. These 19,000 people on average are forecasted to buy 36 cheeze units (200gm) per year (3 per month) at AED 55 ($15). Giving us a very conservative non-dairy cheeze TAM of AED 36 million ($10 million). We are aiming at just 8% of the AED 36 million ($10 million) non-dairy cheeze market in the first year. This amounts to AED 3 million ($800,000) or 1496 customers in the first year – see pitch deck.

Our success is now limited by our resources. It is time for us to raise funds in a way that will allow us to grow profitably.

Currently we have to take advance bookings, a great problem to have, because the demand has outgrown our supply capacity.

The $250,000 outlined here is part of our larger Seed round which we are leaving open to our angel and crowd.

The full round ($360,000) will be used to accomplish the following:

Dedicated Kitchen/Resturant with Office to increase capacity to meet market demand and reduce overheads – 15%

Working Capital to cover receivable (90 days), payable (30%) and inventory of 30% of Cost of Goods Sold – 43%

Salaries and new hire to meet demand – 39%

R&D and training to keep on innovating our offerings in taste and texture as well as to expand into other product lines – 3%

Access to our financial details is available on request

Exit the business by selling the company in year 5 or even in less time. Possible buyers: Kraft Cheese, global dairy/non-dairy brands or MNCs.

There are several possibilities:
• A major vegan/nondairy cheeze producer who could eye a foothold in the GCC market in which they have a little or zero presence. This is very likely to yield a high multiple exit to any shareholders present at the time

• The potential buyers would be like Kraft Foods, local or global dairy companies as well as MNCs who would like to diversify into more healthy options. Again yielding a high multiple exit value to shareholders present at that time

• The founders buying out the investors

Public documents

The Investors

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $47,116 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $95,000 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $160,000 share value remaining

0 - 10,000

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10,000 - 100,000

Gold Investor
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100,000+

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