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elGrocer

www.elgrocer.com/

by Nader Amiri

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Base Target

250,000
Raised
433,165

74 investors

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Join 78 others & invest in elGrocer

Early Adoption Discount

1st.

First Tranche

Shares will be sold at a 25 % discount

$0 share value remaining

$3.44 Price/Share

2nd.

Second Tranche

Shares will be sold at a 20 % discount

$0 share value remaining

$3.67 Price/Share

3rd.

Third Tranche

Shares will be sold at a 15 % discount

$0 share value remaining

$3.9 Price/Share

4th.

Fourth Tranche

Shares will be sold at a 10 % discount

$0 share value remaining

$4.13 Price/Share

Minimum investment size 500

How much do you want to invest?

Available for investment $66,835

Number of shares to be purchased

Price/Share before discount

Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.

I acknowledge that my investment will be irrevocably committed to the proposal should it reach its minimum target amount as indicated in the term sheet. I understand that this minimum funding threshold is a lower figure than the 100% funding target

By ticking this box I confirm that I understand the nature of the investment being made and I agree to the investor's terms of business .

I have read the risks disclosure document and fully understand and accept the risks of investing in private companies.

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Why elGrocer?

Why invest?

Notable Press

- Forbes Middle East Top 100 Arab Startups in 2017 & 2018 - Publicis Group P90 Global Competition Winners - Gitex Future Stars 2016 Finalist - Features on: Dubai TV, Entrepereneur Middle East, Khaleej Times, Google and Bain & Company, Time Out, Dubai Confidential, Lovin Dubai, Tech in Asia and other publications

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The Team

Raed Hafez

Chairman

Nader Amiri

Founder & CEO

Zaid Jawad

CTO (acting)

Meet the Team

el Grocer is a grocery delivery marketplace platform that connects shoppers with nearby Supermarkets and FMCG brands.

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Proposal ID: 10723
Closing date: 10 Jul 2019
Category: Food and Beverage Food and Beverage
Tags: 2nd round ... 2nd round, Award winning, B2C, Break even, Crowd Funding, Crowd Investing, E-Commerce, Growth, marketplace, Nominee structure, Operating, Revenue generating, Tech, UAE
Stage: Overfunded
location: United Arab Emirates

Presence:

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Why elGrocer?

The opportunity to invest with el Grocer is the last chance to have a piece of the booming e-grocery sector, with a successful brand and ambitious team.

Our Vision is to evolve and disrupt the grocery shopping value chain at the shopper (behavior), retailer, and brands levels through innovative technology experiences leveraging data analytics & superior customer/partner support.

The Grocery market in UAE is over $20B, with less than 1% online penetration, in which we have proven a successful trajectory & differentiation/innovation. Despite competing with big players, we have carved out a clear space for ourselves in the market. We differentiate ourselves through having an asset/capital light & scalable model supported by a passionate team, strong customer centric brand, a superior service, and great technology/platform.

In our last eureeca fundraising round, we have used the funds efficiently & effectively to deliver our 2019 targets within 2018, and were able to surpass many of our KPIs through continuous evolution and lots of hard work. We have won a lot of recognition from industry leaders whether in the form of agreements/partnerships or media recognition, such as being on Forbes Middle East Top 100 startups for 2 consecutive year. We aim to build on this success with this new round.

We are a team & brand that believes in being agile, and in continuous evolution. We intend to reach break-even by the end of 2019, while building a business that has an excellent potential for a major Series A investment or Acquisition through differentiating ourselves further from technology & operations perspectives.

Notable Press

The Business

The Business Opportunity

We launched el Grocer to solve our own grocery shopping nuisances and make grocery shopping convenient. In today's fast paced life, grocery shopping is seen as a routine chore that takes too much time and effort on a weekly basis.

The online grocery market penetration is still less than 1% of a $20B FMCG Retail market in UAE, and el Grocer is already a major player making a great impact on people's lives.

Our Journey

In 2017, el Grocer was the most overfunded business on Eureeca (190% over target), achieved in a record 8 weeks, and became the 3rd most crowdfunded company in the region.

Over the last 18 months, we grew by 8X on Gross Sales, improved our technology & services significantly, and evolved our business model to grow revenues & reduce our burn rate. We built a strong brand and solid business foundations as we are a team & brand that believes in being agile, and in continuous evolution.

Ambitions

We intend to break-even by the end of 2019, while building a business that has an excellent potential for a major Series A investment or Acquisition through differentiating ourselves further from technology & operations perspectives.

Fact file

Proposal ID: 10723

Closing date: 10 Jul 2019

Category: Food and Beverage

Tags: 2nd round, Award winning, B2C, Break even, Crowd Funding, Crowd Investing, E-Commerce, Growth, marketplace, Nominee structure, Operating, Revenue generating, Tech, UAE

Stage: Overfunded

location: United Arab Emirates

el Grocer is a grocery delivery marketplace platform that connects shoppers with nearby Supermarkets and FMCG brands, for delivery within 1-2 hours.

We launched el Grocer to solve our own grocery shopping nuisances and make grocery shopping convenient. In today's fast paced life, ‘offline’ grocery shopping is seen as a routine chore that takes too much time and effort on a weekly basis. Also, calling the grocery stores to order the daily essentials is very error prone.

With our unique business model, we bring back control & convenience to the shopper by delegating this task to us, through an easy to use platform & great customer service. As for our retailer partners we add an efficient sales & fulfillment channel with deeper data analytics, while for our brand partners we provide them the ability to reach targeted audiences effectively with deeper & quicker shopper understanding/insights.

The Grocery market in UAE is over $20B, currently with less than 1% online penetration and estimated to reach close to 10% over the next 5 years, in which we have proven a successful trajectory & differentiation/innovation.

While for the wider MENATP (MENA + Turkey + Pakistan) region the total addressable market is around $500B, making it one of the largest markets yet to be tapped & disrupted by technology.

Grocery delivery stands where the 'Food/Restaurant Delivery' market was 6-7 years ago with projected explosive growth over the next 5-10 years.

1. Continue el Grocer’s growth journey by investing to perfect every part of our operations, technology, data analytics, customer services, and marketing. Now that we have built the foundations & we have a clear idea of what drives growth

2. Evolve the business further to become self-sustaining. Several technology, operational and business model initiatives have already been identified using shopper insights/data and being planned to reach our goal of breaking even by the end of 2019.

These innovative ideas, which we will invest our time & new funds into, will help ensure we remain a step ahead…

This proposal has a minimum target of $150,000 and will be marked as successful once that target is reached.

We have been and are in ongoing discussions with major investors across the region for our Series A funding. We are seeking to raise Series A funding to scale the UAE & Enter to a new major market within MENATP.

During 2019, while we continue improving and differentiating our business, we continue actively working on the new Funding round while using the new resources we get to maximize our potential.

As a long term exit strategy (~5 years) we aim to get an acquisition offer from a major local or internal ecommerce player or retailer.

Public documents