We would like to remain independent for as long as possible. We did not create Beef-Deli under the assumption we would look to exit one day, but we are cognizant of all options.
Ideally we would like to be in a position where we can grow organically and also consolidate the market through key strategic acquisitions.
We are focused on long-term strategy with tactical short-term targets and goals.
This will allow us to position ourselves as a strong competitor, especially when uncertainties occur.
These targets include building a strong management team to execute the business and composing a strong board to provide guidance and direction. Our ideal board will consist of locally based representatives (Middle East), coupled with members from the country of origin of our key products (South America, South Africa, Australia, New Zealand & Japan).
Expanding our knowledge of the marketplace, understanding the changing dynamics and familiarizing ourselves with the risks involved are key success factors.
Our mid-term strategy is to gain market-share across the UAE, expand to the rest of the GCC and broader Middle East.
The knowledge Beef Deli has achieved, and will continue capturing, will make us more attractive for outsiders looking to enter our territory, technology and approach.
Knowledge is key and our most important asset is our human capital. Our people and culture are critical.
This is imperative for the future ability to grow, integrate, and execute synergies wherever relevant.
We envision multiple ways our investors could potentially realize their returns.
This could occur through distribution of cash dividend, management buyout, private sell or a liquidity event which can be triggered by M&A, IPO or secondary market transaction.