Join 9 others & invest in Beef-Deli.com

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 18 % discount

    RM0 share value remaining

    RM337.09 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    RM606,357.75 share value remaining

    RM369.98 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 8 % discount

    RM616,635 share value remaining

    RM378.2 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 3 % discount

    RM616,635 share value remaining

    RM398.75 Price/Share

Minimum investment size 1000 1000

How much do you want to invest?
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Available for investment $978,500
Exchange rate applied for this proposal:
Number of shares to be purchased$
Price/Share before discount$
Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why Beef-Deli.com?

Why invest?

Beef Deli aspires to be the Middle East region’s leading eCommerce online delivery platform for quality fresh meats and gourmet products.

Investing a portion of your overall portfolio in Beef Deli can potentially increase returns and portfolio efficiency while lowering volatility versus traditional investme ... see more.

Notable Press

https://siliconangle.com/2019/02/07/fresh-off-funding-round-food-delivery-startup-postmates-files-ipo/ https://www.livemint.com/Companies/oHssZ5KFwvwjBdvPx9dLaO/Meat-startup-Licious-raises-25-million-from-Bertelsmann-In.html https://www.menabytes.com/zomato-delivery-hero/ https://www.wamda.com/2015/02/rocket-interne ...see more.

The Investors

2 new
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The Team

Chairman
Chief Executive Officer
Chief Operating Officer
Meet the Team

Beef Deli aspires to be the Middle East region’s leading eCommerce online delivery platform for quality fresh meats & gourmet products.

Why Beef-Deli.com?

Beef Deli aspires to be the Middle East region’s leading eCommerce online delivery platform for quality fresh meats and gourmet products.

Investing a portion of your overall portfolio in Beef Deli can potentially increase returns and portfolio efficiency while lowering volatility versus traditional investments, such as stocks and bonds.

Unlike essentially any other type of investment, your participation in Beef Deli will offer you the opportunity to directly experience the innovation and hands-on ownership of the company.

We are serious with respect to integrating our investors. We plan to have regular BBQs with our investor base to taste our newest and limited addition meats!

We welcome all types of investors, but would take pride in those who add-value through strategic advice and industry connections.

Together we can achieve success.

We want you to really believe in our potential as we look to exceed expectations.

The areas which we look to exploit include high growth rates in quality meat consumption, attractive demographics, young population with changing income trends and the deployment of technology which reduces traditional approaches and unnecessary costs.

Where else can you find so many quality meats (currently 25 & growing...) ....gourmet products....and the lowest prices in the market....with only a couple clicks away on your phone.....and then delivered directly to your location ?!?!?!??

Beef Deli aspires to be the Middle East region’s leading eCommerce online delivery platform for quality fresh meats and gourmet products.

We welcome you as the first investors in Beef Deli as we look to provide your portfolio with alpha diversification and uncorrelated juicy returns !!!

Notable Press

https://siliconangle.com/2019/02/07/fresh-off-funding-round-food-delivery-startup-postmates-files-ipo/ https://www.livemint.com/Companies/oHssZ5KFwvwjBdvPx9dLaO/Meat-startup-Licious-raises-25-million-from-Bertelsmann-In.html https://www.menabytes.com/zomato-delivery-hero/ https://www.wamda.com/2015/02/rocket-internet-acquires-kuwaits-talabat-for-170m-largest-mena-tech-acquisition-since-maktoob https://www.redherring.com/startups/delivery-heros-589m-yemeksepeti-acquisition-boosts-berlins-startup-cred/ https://siliconcanals.nl/news/startups/5-disruptive-food-tech-startups-that-have-changed-the-food-industry-in-europe/ https://www.pehub.com/2018/11/latin-american-online-food-delivery-platform-ifood-racks-up-500-mln/ https://asia.nikkei.com/Business/Business-Trends/Japan-warms-to-cool-delivery-lockers-as-online-food-sales-surge

The Business

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We source a variety of the freshest meats & gourmet products at significantly lower prices than grocery stores. Our quality products are available for you to select on our user-friendly website. Delivery immediately, same day or within 24 hours directly to the customer using temperature controlled vehicles & motor bikes to maintain freshness.

Our initial target market of end-users has now expanded to restaurants and hotels.

We have reached capacity with our current staff count and the first round of funding will be deployed to hire more drivers and purchase/lease more delivery vehicles.

We have also grown our event management services. We initially only offered live BBQ management, but now support corporate events and special occasions.

Scaling the business, whether it be reoccurring annual contracts for our products, supporting very large events or expanding across the Middle East will only be possible with your investment!










The majority of chilled meat is sold through the retail channel. Modern retailers have overtaken traditional ones in the GCC, and broader Middle East region, with an ever-increasing number of consumers opting to purchase their meat from supermarkets during their weekly shopping.

The modern retail market is somewhat polarized with a clear market divide between retailers targeting affluent Khaleeji and Western expatriates and retailers who target other less affluent consumer segments.

For example, Spinneys carries a very limited range of imported beef from Australia & New Zealand and targets affluent consumers. Meanwhile, Union Cooperative and Lulu targets less affluent consumers stocking mostly locally supplied, Pakistani and Indian beef.

Modern retail accounts for approximately 80% of total retail beef sales and growing, as more traditional butcheries lose share. While organic product is stocked by premium stores which target Khaleeji and Western expatriate consumers (for example Carrefour Spinneys and Waitrose) it has failed to make a significant impact on the overall market. Organic meat is estimated to account for only 5% of total sales in 2018.

The market is growing for a differentiated chilled product with a good story to tell. This presents an opportunity for Beef-Deli.

We source the freshest, best quality meats and gourmet foods from around the world. Our wide selection of produce can be purchased online at much lower prices than grocery stores and delivered directly to the end-consumer.

Our digitization focus allows us to exploit growth and market inefficiencies. We leverage data analytics allowing us to offer the lowest prices guaranteed.

Staff - 35% - additional transportation & administration personnel

Vehicles - 30% - additional refrigerated vans & motor bikes

Production - 20% - purchase & renting of equipment

Operations - 10% - fleet management, route optimisation

Marketing - 5% - social media campaign, marketing partnerships

Our focus is on quality food and we use technology as an enabler to deliver the best meats and gourmet products at the lowest prices.

Our goal is to integrate a supply chain using a unified technology with operational efficiencies that will meet the demands of our expanding consumer base and suppliers.

We have currently reached capacity with zero money spent on marketing. For us to scale we require more staff to deliver our products. We also have the abilities to expand our product base and regional presence.

We ultimately need to be prepared to fulfill the high demand we are experiencing from our client base and anticipate further growth from new customers, be it individuals, restaurants or hotels.

We would like to remain independent for as long as possible. We did not create Beef-Deli under the assumption we would look to exit one day, but we are cognizant of all options.

Ideally we would like to be in a position where we can grow organically and also consolidate the market through key strategic acquisitions.

We are focused on long-term strategy with tactical short-term targets and goals.

This will allow us to position ourselves as a strong competitor, especially when uncertainties occur.

These targets include building a strong management team to execute the business and composing a strong board to provide guidance and direction. Our ideal board will consist of locally based representatives (Middle East), coupled with members from the country of origin of our key products (South America, South Africa, Australia, New Zealand & Japan).

Expanding our knowledge of the marketplace, understanding the changing dynamics and familiarizing ourselves with the risks involved are key success factors.

Our mid-term strategy is to gain market-share across the UAE, expand to the rest of the GCC and broader Middle East.

The knowledge Beef Deli has achieved, and will continue capturing, will make us more attractive for outsiders looking to enter our territory, technology and approach.

Knowledge is key and our most important asset is our human capital. Our people and culture are critical.

This is imperative for the future ability to grow, integrate, and execute synergies wherever relevant.

We envision multiple ways our investors could potentially realize their returns.

This could occur through distribution of cash dividend, management buyout, private sell or a liquidity event which can be triggered by M&A, IPO or secondary market transaction.

Public documents

The Investors

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 18 % discount

    RM0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    RM606,357.75 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 8 % discount

    RM616,635 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 3 % discount

    RM616,635 share value remaining

0 - 41,109

Gold Investor
Gold Investor
Silver Investor

41,109 - 411,090

Gold Investor

411,090+

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Financials

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