Key Facts & Numbers
The professional Design Institute FZE was registered in the Emirates of Ras Al Khaimah (UAE ) as a free zone company in April 2017 and launched its course in May 2017. The company is owned by a BVI company as this can facilitate adding new shareholders.
The company currently has 7 staff, but only 1 under its payroll.
Our goal is to attract 100 students per month. This will be possible once our marketing efforts are at full speed and the website is translated in other languages.
Once our goal is reached, we will look in diversifying in other courses, this should happen after 1-2 years. We currently have SAT, Autocad in the pipeline, subject to market studies.
The company is starting to build brand recognition through organic growth. We currently have 77k followers on Facebook and 160k followers on Instagram. These numbers are growing at about 10% per month.
The company has interest-free loans towards the main shareholder and a company named SFM which has provided IT/accounting services, as well as office rental.
We currently spend about $20k/ month in marketing. These expenses will increase proportionately to sales.
Our revenues are matching our marketing expenses, and growth of revenue should exceed marketing expenses in the months to come.
400+ students have already enrolled since launch, from over 60 countries.
Our course fee is $1,150, payable in installments, or one-off
We are experiencing solid growth of new enrolments month to month.
The professional Design Institute is capturing students from all over the world, but currently mainly from the Middle East, Asia and Eastern.
We believe that the main growth will come from countries such as the UK,
Australia, and the US, where we haven’t started to advertise aggressively as yet.