Join 6 others & invest in Design Institute

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $79.9 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $62,000 share value remaining

    $84.6 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $62,500 share value remaining

    $89.3 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $62,500 share value remaining

    $94 Price/Share

Minimum investment size 500 500

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Available for investment $472,500
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Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why Design Institute?

Why invest?

Invest in us!
1. Student base: 400+Students already enrolled. Each student is paying $1,150.

2. Accreditation : our course has been accredited by 5 major accreditation bodies, offering public recognition.

3. Business length: 20 months in business.

4. Year-on-Year Growth: 100% Reve ... see more.

Notable Press

Featured in the following Press & Journals 1. Espaces: Espaces Contemporians Magazine- Dec 17/ Jan 18 2. Identity Magazine- February 19 3. Mojeh Magazine- Dec 18/ Jan 19

The Investors

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The Team

Tutor, Assessor
Tutor, Assessor
Tutor, Assessor
Head of IT
Head of Digital Marketing
Meet the Team

The Professional Design Institute offers a fully comprehensive online training course for anyone with a passion for interior design.

Why Design Institute?

Invest in us!
1. Student base: 400+Students already enrolled. Each student is paying $1,150.

2. Accreditation : our course has been accredited by 5 major accreditation bodies, offering public recognition.

3. Business length: 20 months in business.

4. Year-on-Year Growth: 100% Revenue growth achieved.

5. Profitability Projections: Expected to achieve profitability by 2020.

6. Gross Profit (GP) Margins: Organic GP margins equals net revenues as Cost of Sales are immaterial. Costs involved consists in developing the study modules which are treated as assets, subsequently depreciated over 5 years.

7. Cash Generation: The revenues fall in pure cash forms and almost zero receivables as we operate on advance payment basis, hence the risk of bad debts is low to zero.

Notable Press

Featured in the following Press & Journals 1. Espaces: Espaces Contemporians Magazine- Dec 17/ Jan 18 2. Identity Magazine- February 19 3. Mojeh Magazine- Dec 18/ Jan 19

The Business

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Key Facts & Numbers
The professional Design Institute FZE was registered in the Emirates of Ras Al Khaimah (UAE ) as a free zone company in April 2017 and launched its course in May 2017. The company is owned by a BVI company as this can facilitate adding new shareholders.

The company currently has 7 staff, but only 1 under its payroll.

Our goal is to attract 100 students per month. This will be possible once our marketing efforts are at full speed and the website is translated in other languages.
Once our goal is reached, we will look in diversifying in other courses, this should happen after 1-2 years. We currently have SAT, Autocad in the pipeline, subject to market studies.

The company is starting to build brand recognition through organic growth. We currently have 77k followers on Facebook and 160k followers on Instagram. These numbers are growing at about 10% per month.

The company has interest-free loans towards the main shareholder and a company named SFM which has provided IT/accounting services, as well as office rental.

We currently spend about $20k/ month in marketing. These expenses will increase proportionately to sales.

Our revenues are matching our marketing expenses, and growth of revenue should exceed marketing expenses in the months to come.

Key Achievements
400+ students have already enrolled since launch, from over 60 countries.

Our course fee is $1,150, payable in installments, or one-off 

We are experiencing solid growth of new enrolments month to month.

The professional Design Institute is capturing students from all over the world, but currently mainly from the Middle East, Asia and Eastern.

We believe that the main growth will come from countries such as the UK,
Australia, and the US, where we haven’t started to advertise aggressively as yet.

The e-learning market: significant growth in online penetration and market size.

The size of the eLearning market was estimated to be over USD 173 Billion in 2016 (source: docebo).

The growth rate in the online education market is about 5% exceeding USD 240 Billion in 2023.

The important growth is due to the fact that a large segment of the population does not have the time or the means to attend physical classes, and are increasingly considering e-learning.

Another main advantage of online courses is the Self Pace aspect. Students can study at their own rhythm while being supported 7/7 by their dedicated tutors.

Education tech startups attracted 416 funding deals in 2016, worth a total of $1.7 billion.

The professional Design Institute is increasingly capturing students and market attention within the first months of launch. While we have to continue to increase our marketing efforts, word of mouth is starting to spread and brings us organic growth on top of paid marketing.

The professional Design Institute is capturing students from all over the world, but mainly from the Middle East, Asia and Eastern Europe. We believe that the main growth will come from countries such as the UK, Australia, and the US, where we haven’t started to advertise as yet.

We have started our advertising in low volume countries, in order to soft launch our product, and assess/fix any potential IT glitches.

Even with our soft launch, we believe that we are now capturing the majority of students in those low volume countries. Once again, real growth will come from countries such as US, UK, Australia, from translating our website in other languages and to expand our marketing to different platforms (currently only Facebook, Instagram and Google).

We are looking to raise a target $250,000 for 19% equity, with a minimum target of $150,000

Use of Funds:
50% of Investment
Increase SEO/PPC: Digital marketing to be increased across all channels: SEO, pay-per-click, programmatic advertising, display advertising, social advertising.

20% of Investment
Courses and Content: Offer more courses, and in different languages. We are also looking at developing a mobile app.

20% of Investment
Expand Sales Force: Additional staff to start building partnerships with universities, design fairs, influencers. More staff will also allow us to deal with increasing incoming prospects

10% of Investment (Remaining)
Reserves & Others

Please refer to our deck for more detail.

The following exit strategies have been considered and approved by the Board of Directors:

Dividends: Dividends in continued Growth will be offered to the shareholders based on the profitability for the period. This shall be paid out to every shareholder after the dividend declaration on passing a dividend declaration by the BOD

Merger & Acquisition (M&A): In the last 5 years, private equity firms have shown increasing appetite for online education companies.

Merging with a similar company, or being bought by a larger company is also an option. This is a win-win situation when bordering companies have complementary skills, and can save resources by combining. For bigger companies, it's a more efficient and quicker way to grow their revenue than creating new products organically.

The Online education group will be continually looking out for partnerships to broaden the operation scale and sees a greater prospect of getting acquired by a larger firm.

Public documents

The Investors

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $62,000 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $62,500 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $62,500 share value remaining

0 - 10,000

Gold Investor
Gold Investor
Gold Investor

10,000 - 100,000

Gold Investor

100,000+

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Financials

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