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Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $0 share value remaining

    $144 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $153 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $0 share value remaining

    $171 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    - share value remaining

    $180 Price/Share

Minimum investment size 500 500

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Available for investment $-267,918
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Why Fruitful Day?

Why invest?

With an annual growth rate (CAGR) in excess of 50% since starting in 2015, we’re bursting out of our original 1,300 square feet warehouse facility. Over the last four years, we’ve built a vertically integrated business that carries out the end-to-end process of sourcing delicious fruit, maintaining cold storage in our ... see more.

Notable Press

Khaleej Times, "Reaping the fruits of hard work" https://www.khaleejtimes.com/business/local/reaping-the-fruits-of-hard-work

Why Invest?
Don’t invest unless you’re prepared to lose your money invested. This is a high-risk investment. You could lose all the money you invest and are unlikely to be protected if something goes wrong. Take 2mins to learn more.
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New facility. New product lines. New opportunities to invest. Fruitful Day is growing, and we invite you to help us achieve our vision.

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Don’t invest unless you’re prepared to lose your money invested. This is a high-risk investment. You could lose all the money you invest and are unlikely to be protected if something goes wrong. Take 2mins to learn more. Read the full risk warning

Why Fruitful Day?

With an annual growth rate (CAGR) in excess of 50% since starting in 2015, we’re bursting out of our original 1,300 square feet warehouse facility. Over the last four years, we’ve built a vertically integrated business that carries out the end-to-end process of sourcing delicious fruit, maintaining cold storage in our own facility, washing, preparing and packaging the fruit; and delivering in our own refrigerated vans.

While we still do all our customer service and sales in-house, we’ve begun to outsource digital marketing, which is yielding impressive results. In the last few months, we’ve cut our cost of acquiring new business by 25%, allowing us to increase our direct marketing spend and achieve even greater return on investment (ROI).

We’re at an inflection point in the business, and we are eager to capitalise on the momentum that we’ve achieved to date. We’re in the process of moving to a new warehouse facility that is almost 5x larger than our current space.

This expansion will enable us to continue to grow our core home and office subscription verticals, aggressively grow and add more products to our gifting range and broaden our catering services. We also have an eye on exciting new and scalable product development opportunities like popsicles, smoothies, and other FMCG items that have potential scalability outside of the UAE.

With more available space, we’ll be able to do what we do best…optimise, grow and innovate. This opportunity for us provides an opportunity for you. We are inviting you to join us on this fruitful journey as a valued investor and brand ambassador.

Notable Press

Khaleej Times, "Reaping the fruits of hard work" https://www.khaleejtimes.com/business/local/reaping-the-fruits-of-hard-work

The Business

Corporate Fruit Delivery

Our vision is make a healthy lifestyle easier and more accessible to all. With 1/3 of your life spent at work, we started our business by delivering by delivering delicious and thoughtfully-curated
selections of fresh fruit to Corporates.

Home Fruit Delivery

As a company, we consider the details and it makes a big difference; it sets us apart from the rest. Not long after launching in 2015, our Corporate customers asked us deliver the same great
tasting fruit to their homes and we launched our fruit delivery to homes.

Gifting & Events

Our newest and fastest growing vertical is our gifting and event range. Earlier in the year #watermeloncake started trending on social media, and now we have a gifting range that is added over AED 1M of revenue in the last 12 months.

Fact file

Proposal ID: 10743
Closing date: 29 Oct 2020
Category: Food and Beverage
Tags: Corporate Wellness, Crowd Funding, E-Commerce, UAE, Wellness
Stage: Funded
location: United Arab Emirates

Founded in 2015, Fruitful Day provides healthy, delicious fresh fruit that people can feel good about eating and gifting.

Our e-commerce site offers curated seasonal fruit box subscriptions for homes and offices; a creative gifting range including watermelon cakes, fruit bouquets, and styled platters; and health and wellness catering.

View our full range at www.fruitfulday.com

MARKET OPPORTUNITY

Annual per capita expenditure on fruits in the UAE is estimated to be over $230m in 2020 according to Statista

With an increased demand for healthier alternatives and high-quality products, Fruitful Day is well-positioned for growth.

Seeking $250,000 for 5.92% equity

1) Moving into a 5X Larger Facility

Enables growth in core home & office subscription verticals, while aggressively adding more products to our gifting range & broadening catering services
Estimated to be able to reach $10m in yearly revenue in new space

2) Increased Marketing Spend

To date we have limited digital marketing spend to 2.5% of rev

3)Planned Addition of New Product Lines

Evaluating opportunities to leverage brand that is trusted for superior quality to launch new & scalable product lines

4)Recruitment

Two key hires – an additional business development headcount & an operations manager

Please note a portion of the funds was already raised via convertible debt and used to begin work on our 2020 plans.

The following exit strategies have been considered and approved by the Board of Directors:

1) We aim to pay all shareholders an annual dividend whenever possible. This shall ultimately be at the discretion of the Board of Directors, with a suggested cash sweep of 25% of Free Cash Flow (FCF) per annum providing that FCF is in excess of AED 1m

2) We anticipate a possible trade sale over the next 5-7 years, which may yield a high multiple exit to any shareholders present at the time

Public documents

The Investors

Be an early adopter

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $0 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    - share value remaining


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Financials

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The Team

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Q&A

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