We Transform Lives: Bringing Ancient Asian wellness and healing traditions from the Islamic world to the Global Modern Consumer
PurelyB is Asia's leading health and wellness lifestyle brand & community platform dedicated towards transforming people’s health and empowering sustainable healthy living. Backed by Silicon Valley-based venture capital firm, 500 Startups, PurelyB integrates digital wellness education with transformative 100% natural health food products, merging Asian traditions in wellness with modern science.
PurelyB’s unique health and wellness products are co-created with medical science experts and traditional healers to bring powerful Asian healing herbs, strong heritage and holistic traditions to modern consumers globally - at an accessible pricepoint and easy-to-consume appealing form easily integrated into their busy daily lifestyles.
All PurelyB’s products are 100% plant-based, natural and sustainable, based on ancient tropical medicinal herbs and remedies used for centuries for healing in Asia, passed down through generations, backed by science. For the Asian community, these products enable more familiarity, accessibility and affordability.
Our proprietary Traditional Asian Superfood product “Pegaga by PurelyB" is a unique traditional Asian wellness remedy launched with overwhelming global demand despite marketing efforts only focused initially on Malaysia, with 2000% return on marketing investment. "Pegaga by PurelyB" is made with nature’s most powerful tropical herbs and fruits - organic antioxidant-rich Pegaga (Gotu Kola), turmeric leaf and papaya leaf, habbatus sauda, green apple and dates. It provides extraordinary health benefits such as improved digestive and detoxification, strengthened immunity, skin repair and anti-ageing properties, and enhanced brain function and memory.
The proven effects of our herbal products have resulted in high repeat customer rate of 40% and low cost per customer acquistion of USD$5 per customer. PurelyB’s users today span worldwide, including Malaysia, Indonesia, USA, Australia and UAE.
We currently have 3 Traditional Asian Superfood products available in the market and will be launching 6 more products in 2020.
The first of it’s kind in the market, PurelyB is the ONLY brand that integrates digital content with traditional Asian health products from a holistic lifestyle approach, for the modern generation.
Also a social enterprise, PurelyB’s mission goes far beyond improving the health of the end consumer; the company is committed to improving the livelihoods of marginalised women communities and preserving the herbal industry in Malaysia and Southeast Asia - by creating jobs and entrepreneurship opportunities in the harvesting and production of their herbal products.
We are proud of what we have achieved so far, BUT now we are ready to take PurelyB to the next level and achieve scale Globally by undertaking this capital fundraising round.