Pluses has already penetrated the $8.7 Billion1 UAE information and communications technology (ICT) space, focusing mostly on the public sector due to the founders' past experience.
Pulses believes that the growth lies more, now than ever, in the private sector, initially focusing on UAE ICT retail space and growing from there.
With the funds raised Pulses plans to enter the $203 Billion2 Global retail technology space , focusing on the in-store retail tech industry to make stores more efficient and connect retailers’ physical and digital operations.
With Global Retail Spending of $55 Billion3 on AI , IoT And Analytics with at least a $1.3 billion focus on retail as an end-use in GCC, we believe Pulses is strategically positioned to be a leader in the data analytics space for both the private and public sector while growing into different use cases.
1. Information and communications technology (ICT) spending in the United Arab Emirates in 2019, by segment - Statista
2. Retail Digital transformation across the globe (World Retail Congress - May 2019.
3. Worldwide Artificial Intelligence Spending Guide (IDC - August 2020) & Worldwide Internet of Things Spending Guide (IDC - June 2020).