Join 30 others & invest in Lebois & Co

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 10 % discount

    €0 share value remaining

    €40.62 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 5 % discount

    €65,600.03 share value remaining

    €42.88 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 0 % discount

    €64,875.23 share value remaining

    €45.13 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    - share value remaining

    €45.13 Price/Share

Minimum investment size 500 500

How much do you want to invest?
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Available for investment $506,025
Exchange rate applied for this proposal:
Number of shares to be purchased$
Price/Share before discount$
Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why Lebois & Co?

Why invest?

Compagnie des Montres Lebois & Cie combines the agility of a small watch brand with the group thinking of the large luxury conglomerates. By focusing on multiple watch brands within one group we can spread risk, lower production cost and serve a wider range of customers.

Investing in Compagnie des Montres Le ... see more.

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The Team

CEO / Founder
Watch Designer
Advisor
Meet the Team

Building a Family of Historically Relevant Watch Brands Since 1934

Why Lebois & Co?

Compagnie des Montres Lebois & Cie combines the agility of a small watch brand with the group thinking of the large luxury conglomerates. By focusing on multiple watch brands within one group we can spread risk, lower production cost and serve a wider range of customers.

Investing in Compagnie des Montres Lebois & Cie is about becoming part of and contributing to a legendary story of tradition, craftmanship and design. As a result the legacy of these historically relevant brands can live on - and you will have made a mark to that history. Naturally, our plans aim for a healthy profit and payment of dividend. But most of all our aim is to build brand equity and brand value in the long-run.

Besides owning a piece of a genuine watch company, along with the benefits that come with it, Compagnie des Montres Lebois & Cie has all the important ingredients on board that are needed for a successful market entry:

✓ Genuine and remarkable history suitable for great storytelling
✓ Inspiring and soughtafter designs which can function as inspiration for new watch models
✓ Original Lebois & Co and Airain brands were part of Dodane watchmaking dynasty, with potential future expansion into other historic brands
✓ Strong focus on personal approach and customer involvement
✓ Click-and-mortar/phygital strategy combining online and offline sales channels

The Business

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Building a Family of Historically Relevant Watch Brands

Problem
Gen Y and Gen Z luxury customers will soon dominate the luxury market. They are highly receptive to new brands and value propositions. They seek more experience and want to be recognized as supporters and ambassadors of a brand1.

Solution
Compagnie des Montres Lebois & Cie revives dormant heritage watch brands, develops new models that respect the history of the brand and markets them to a niche audience, while inviting them to participate in the creation of its products.

Compagnie des Montres Lebois & Cie aims to become the world’s most personal luxury watch company offering heritage-based watches with character.

Our vision answers today’s luxury consumers who seek more experience and want to be recognized as supporters and ambassadors of a brand. Both investors and customers are involved in the growth of the company, our brands and the creation of our collections.

The market for luxury watches is worth 15 billion euros each year. With the right approach, fitting the demand of our customers and the changing landscape we aim to sell over 10.000 watches per year once the brand is fully established. But most of all our aim is to build brand equity and brand value in the long run.

We believe that a multi channel approach fits the current times, the need of our customers and the changing landscape. The marketing spend outlined in the use of funds will be a key factor in achieving the sales projected.

Direct to consumer (D2C)
- Online sales via website
- Event driven sales (CoLAB)

Indirect (B2B2C)
- Traditional sales through selected distributors and retailers

Click & Collect
- Blending the best of ecommerce and brick-and-mortar shopping. Retailers are actively offered as pick-up and service points as part of our click-and-mortar/phygital strategy.

Use of Funds
+ Marketing: execute marketing campaign (online and offline)

+ IT: further develop website to support click-and-mortar sales strategy

+ Personnel: grow the sales and account team

+ Distribution: set-up selective distribution through one hundred retailers worldwide.

+ Content: strong storytelling content around our products and heritage in photography and video; investing time in further research of our heritage and history

This proposal has a minimum target of €100,000 and will be marked as successful once that target is reached.

Exit strategies: Targeted Timing 2030
+ IPO as it would attract new watch fans as investors and provide to current investors the opportunity to redeem the value acquired.

+ Strategic buyout by a luxury group, UHNW investor or family office.

Public documents

The Investors

Be an early adopter

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 10 % discount

    €0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 5 % discount

    €65,600.03 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 0 % discount

    €64,875.23 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    - share value remaining


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Financials

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Q&A

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