Join 10 others & invest in Kounya

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $42.5 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 10 % discount

    $21,476 share value remaining

    $45 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 5 % discount

    $25,000 share value remaining

    $47.5 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    $25,000 share value remaining

    $50 Price/Share

Minimum investment size 500 500

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Available for investment $71,476
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Why Kounya?

Why invest?


1- First Mover Advantage: Kounya would be the first platform offering a simplified beauty destination for men and women, while offering niche brands, facial recognition and subscription technology, without compromising on customer service

2- Solid Base: We made sure we build a solid base ... see more.

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Your beauty destination, simplified.

Online Beauty store offering convenience, choices & variety, and a unique experience for men & women.

Why Kounya?


1- First Mover Advantage: Kounya would be the first platform offering a simplified beauty destination for men and women, while offering niche brands, facial recognition and subscription technology, without compromising on customer service

2- Solid Base: We made sure we build a solid base from day 1, operating in a lean, yet structured and scalable manner. We are ready for growth!

3- Ride the Growth Wave Early On: Join us on our journey early on to benefit from projected steeper revenue growth, lower equity rates following any follow-on rounds, and potentially higher returns

4- Team: We are passionate about what we do and believe in being hands-on, close to our customers and shareholders

Notable Press

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The Business

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Kounya is your beauty destination, simplified.

An online store aiming to become the Beauty Destination for men and women in the MENA region by offering a customer centric range, a simplified shopping experience, and most importantly…outstanding customer service.

We launched in May 2020 in response to a market need for a differentiated online Beauty experience amidst a growing trend in eCommerce sales and an industry which has proven to be a necessity even during Covid-19.

We deliver to customers:
1- Convenience: A comprehensive beauty destination under one platform

2- Choices & Variety: Offering 3 shopping experiences - luxury, everyday, and natural for men and women plus educational content

3- Experience: A user-friendly interface integrating face recognition technology for users to try cosmetics before buying along with subscription service, all coupled with outstanding customer service where the customer remains at the heart of everything we do





The MENA beauty market is worth $36 Bn with 10% CAGR until 2022 (+6% pts vs. Global industry)

Ecommerce in MENA stands at $8.3 Bn and is expected to reach $28.5 Bn by 2022 where KSA eCom is expected to grow by 27% reaching $10 Bn, and UAE by 31% reaching $9 Bn. We launched in UAE with a Total Addressable Market of $0.5 Bn, where consumers spend $247/capita on cosmetics, the highest in MENA and 9th worldwide (focus on ages 18-45)

Ecommerce beauty is expected to represent 13% of MENA eCommerce, growing at 35%, the 3rd fastest growing in the region after grocery and fashion driven by an unprecedented shift in consumer behavior to online shopping post Covid-19 where beauty continued to be in high demand as self-care habits built during lockdown, specially for skin care and hair care among men and women.

Comparable Statistics:

  • MEA is a market with high internet penetration at 65% MEA vs. 55% Global
  • An opportunity to be captured with eCommerce penetration at 2% in MEA vs. 14% in developed markets
  • Post COVID-19, Beauty brands are focusing on online pure players to drive sales








  • Preserving cashflow is key at our early stage, therefore, we will prioritize funds for:

    1- Operations: Growing the business while maintaining our service levels
    2- Marketing: Digital and traditional marketing to expand our customer base and increase awareness
    3- Product Development: Enhancements to the product and user experience
    4- Range Development: Broadening our product portfolio
    5- Employees: Hiring a lean team that is dynamic, hands on, and results-driven

    The following exit strategies have been considered and approved by the Board of Directors:

    1- Trade Sale
    Our target is to breakeven in 3 years and bring value to our shareholders through an acquisition by a global industry player. We anticipate a possible acquisition by a global competitor taking place over the next 5-7 years, which is very likely to yield a high multiple exit to any shareholders present at the time.

    2- Share Buyback:
    We plan to offer a Share Buyback to all shareholders investing in this round five years following the issuance of shares. The price per share at which the Buyback will be offered shall be determined based on the market value of the Company at that point.

    We aim to pay all shareholders an annual dividend whenever possible. This shall ultimately be at the discretion of the Board of Directors, who will approve the dividend payment based on the Company’s annual performance.

    Public documents

    The Investors

    Be an early adopter

    Early Adoption Discount

    • 1st.

      First Tranche

      Shares will be sold at a 15 % discount

      $0 share value remaining

    • 2nd.

      Second Tranche

      Shares will be sold at a 10 % discount

      $21,476 share value remaining

    • 3rd.

      Third Tranche

      Shares will be sold at a 5 % discount

      $25,000 share value remaining

    • 4th.

      Fourth Tranche

      Shares will be sold at a 0 % discount

      $25,000 share value remaining


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    Financials

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