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First Tranche
Shares will be sold at a 15 % discount
$0 share value remaining
$42.5 Price/Share
Second Tranche
Shares will be sold at a 10 % discount
$21,476 share value remaining
$45 Price/Share
Third Tranche
Shares will be sold at a 5 % discount
$25,000 share value remaining
$47.5 Price/Share
Fourth Tranche
Shares will be sold at a 0 % discount
$50 Price/Share
1- First Mover Advantage: Kounya would be the first platform offering a simplified beauty destination for men and women, while offering niche brands, facial recognition and subscription technology, without compromising on customer service2- Solid Base: We made sure we build a solid base ... see more.
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1- First Mover Advantage: Kounya would be the first platform offering a simplified beauty destination for men and women, while offering niche brands, facial recognition and subscription technology, without compromising on customer service2- Solid Base: We made sure we build a solid base from day 1, operating in a lean, yet structured and scalable manner. We are ready for growth!3- Ride the Growth Wave Early On: Join us on our journey early on to benefit from projected steeper revenue growth, lower equity rates following any follow-on rounds, and potentially higher returns4- Team: We are passionate about what we do and believe in being hands-on, close to our customers and shareholders
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Kounya is your beauty destination, simplified.An online store aiming to become the Beauty Destination for men and women in the MENA region by offering a customer centric range, a simplified shopping experience, and most importantly…outstanding customer service.We launched in May 2020 in response to a market need for a differentiated online Beauty experience amidst a growing trend in eCommerce sales and an industry which has proven to be a necessity even during Covid-19. We deliver to customers:1- Convenience: A comprehensive beauty destination under one platform 2- Choices & Variety: Offering 3 shopping experiences - luxury, everyday, and natural for men and women plus educational content3- Experience: A user-friendly interface integrating face recognition technology for users to try cosmetics before buying along with subscription service, all coupled with outstanding customer service where the customer remains at the heart of everything we do
The MENA beauty market is worth $36 Bn with 10% CAGR until 2022 (+6% pts vs. Global industry) Ecommerce in MENA stands at $8.3 Bn and is expected to reach $28.5 Bn by 2022 where KSA eCom is expected to grow by 27% reaching $10 Bn, and UAE by 31% reaching $9 Bn. We launched in UAE with a Total Addressable Market of $0.5 Bn, where consumers spend $247/capita on cosmetics, the highest in MENA and 9th worldwide (focus on ages 18-45)Ecommerce beauty is expected to represent 13% of MENA eCommerce, growing at 35%, the 3rd fastest growing in the region after grocery and fashion driven by an unprecedented shift in consumer behavior to online shopping post Covid-19 where beauty continued to be in high demand as self-care habits built during lockdown, specially for skin care and hair care among men and women.Comparable Statistics:
Preserving cashflow is key at our early stage, therefore, we will prioritize funds for:1- Operations: Growing the business while maintaining our service levels2- Marketing: Digital and traditional marketing to expand our customer base and increase awareness3- Product Development: Enhancements to the product and user experience4- Range Development: Broadening our product portfolio 5- Employees: Hiring a lean team that is dynamic, hands on, and results-driven
The following exit strategies have been considered and approved by the Board of Directors:1- Trade SaleOur target is to breakeven in 3 years and bring value to our shareholders through an acquisition by a global industry player. We anticipate a possible acquisition by a global competitor taking place over the next 5-7 years, which is very likely to yield a high multiple exit to any shareholders present at the time.2- Share Buyback:We plan to offer a Share Buyback to all shareholders investing in this round five years following the issuance of shares. The price per share at which the Buyback will be offered shall be determined based on the market value of the Company at that point.We aim to pay all shareholders an annual dividend whenever possible. This shall ultimately be at the discretion of the Board of Directors, who will approve the dividend payment based on the Company’s annual performance.
Public documents
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The Entrepreneurs listed on our Website are private companies. When considering investing in private companies, you must take into account the following risks: Your investment may lose value - The Entrepreneurs that you may invest in through our Website are private start-up, early-stage or small to medium sized companies that are looking to launch a product or service and may not have a proven track record. Your investments are illiquid – By definition, there is no public market for private companies and there may never be a market for the shares in the Entrepreneurs in which you decide to invest. Accordingly, you may not be able to sell these shares or realize any profit (even a return of capital) from any investment that you make. Private companies are not required to report on their financial status like public companies – While the Entrepreneurs that list on our Website will commit to us to regularly update shareholders regarding their performance through our Website, there is no guarantee that they will adhere to this commitment and we do not guarantee that we will take action against them if they fail to so adhere. Private companies are not subject to the same regulatory requirements as a public company - When a company goes public they are required to disclose specific information and adhere to strict regulations with regard to their actions, disclosure and corporate governance. The Entrepreneurs listed on our Website are not subject to the same requirements. Voting rights and other Pitch terms – You should read the terms of any Pitch carefully in order to understand what rights are being granted by the Entrepreneurs in which you choose to invest. In the majority of cases, the number of shares being offered by Entrepreneurs will not reach the threshold required to allow such shares to influence any decisions or corporate actions taken by the Entrepreneurs. Entrepreneurs may not offer any minority shareholder rights (such as tag along, drag along, veto rights or anti-dilution rights) and even if they do offer such rights, there is no guarantee that these rights are legally enforceable or that you will have any recourse against the Entrepreneur in the event that they fail to honor any of the rights granted. While Eureeca will make every effort to ensure that Entrepreneurs adhere to the Pitch terms following Closing of any Pitch, Eureeca will not be liable to you for any failure by the Entrepreneur to do so. Disclosure in the Pitch – A well prepared Pitch will describe the various risks and conflicts of interest relating to the Entrepreneur, the Pitch and the Entrepreneur’s operations and we will guide the Entrepreneurs to assist them in preparing full and fair disclosure of all risks in their Pitch. However, we have no ability to assess whether all such risks have been accurately described or disclosed and will not have any responsibility for any failure to do so. Before making any investment decisions, you should fully assess the risks attached to any investment and should query any matters where you feel inadequate risk disclosure has been made. Business Failure Rates – You may assess the actual and expected failure rates of businesses on the platform by clicking here. Complaints Process – If a client has any complaints or queries about the services provided by Eureeca or in relation to the Eureeca Platform, they should contact us on contactus@eureeca.com A complaint must include: (i) the Client’s name and surname (ii) the Client’s User ID (iii) the affected transaction number(s), if applicable (iv) the date and time that the issue arose, and (v) an accurate description of the issue. Upon receiving information about the complaint, Eureeca will write to the complainant to acknowledge that the complaint has been recorded and is receiving the firm’s attention within 48 hours of receipt of being notified of the complaint. Eureeca will nominate a person who is not directly involved in the matter to carry out an investigation (the complaint officer). Within 30 days of the complaint, Eureeca shall write to the complainant to explain the firm’s views on the matter and the action, if any, it proposes to take. Eureeca will record all relevant details of the complaint in the firm’s complaints register for internal record purposes. If the complaint cannot be resolved within 30 days, the complainant should be provided with a progress report which includes details as to why the complaint has not been resolved and when the complainant can expect a resolution. Keep in mind that the past performance of any investment is not necessarily indicative of future results. You should only commit money that you can afford to lose to any investment on our website. Private company investments are not for everyone and entail risks that are different from more traditional investments. You should obtain investment and tax advice from your advisers before deciding to invest. Eureeca does not provide any investment, legal or tax advice and will not have any liability for any legal, investment or tax issues in connection with any investment you decide to make.
The Entrepreneurs listed on our Website are private companies. When considering investing in private companies, you must take into account the following risks:
Your investment may lose value - The Entrepreneurs that you may invest in through our Website are private start-up, early-stage or small to medium sized companies that are looking to launch a product or service and may not have a proven track record.
Your investments are illiquid – By definition, there is no public market for private companies and there may never be a market for the shares in the Entrepreneurs in which you decide to invest. Accordingly, you may not be able to sell these shares or realize any profit (even a return of capital) from any investment that you make.
Private companies are not required to report on their financial status like public companies – While the Entrepreneurs that list on our Website will commit to us to regularly update shareholders regarding their performance through our Website, there is no guarantee that they will adhere to this commitment and we do not guarantee that we will take action against them if they fail to so adhere.
Private companies are not subject to the same regulatory requirements as a public company - When a company goes public they are required to disclose specific information and adhere to strict regulations with regard to their actions, disclosure and corporate governance. The Entrepreneurs listed on our Website are not subject to the same requirements.
Voting rights and other Pitch terms – You should read the terms of any Pitch carefully in order to understand what rights are being granted by the Entrepreneurs in which you choose to invest. In the majority of cases, the number of shares being offered by Entrepreneurs will not reach the threshold required to allow such shares to influence any decisions or corporate actions taken by the Entrepreneurs. Entrepreneurs may not offer any minority shareholder rights (such as tag along, drag along, veto rights or anti-dilution rights) and even if they do offer such rights, there is no guarantee that these rights are legally enforceable or that you will have any recourse against the Entrepreneur in the event that they fail to honor any of the rights granted. While Eureeca will make every effort to ensure that Entrepreneurs adhere to the Pitch terms following Closing of any Pitch, Eureeca will not be liable to you for any failure by the Entrepreneur to do so.
Disclosure in the Pitch – A well prepared Pitch will describe the various risks and conflicts of interest relating to the Entrepreneur, the Pitch and the Entrepreneur’s operations and we will guide the Entrepreneurs to assist them in preparing full and fair disclosure of all risks in their Pitch. However, we have no ability to assess whether all such risks have been accurately described or disclosed and will not have any responsibility for any failure to do so. Before making any investment decisions, you should fully assess the risks attached to any investment and should query any matters where you feel inadequate risk disclosure has been made.
Business Failure Rates – You may assess the actual and expected failure rates of businesses on the platform by clicking here.
Complaints Process – If a client has any complaints or queries about the services provided by Eureeca or in relation to the Eureeca Platform, they should contact us on contactus@eureeca.com
A complaint must include:
(i) the Client’s name and surname
(ii) the Client’s User ID
(iii) the affected transaction number(s), if applicable
(iv) the date and time that the issue arose, and
(v) an accurate description of the issue.
Upon receiving information about the complaint, Eureeca will write to the complainant to acknowledge that the complaint has been recorded and is receiving the firm’s attention within 48 hours of receipt of being notified of the complaint.
Eureeca will nominate a person who is not directly involved in the matter to carry out an investigation (the complaint officer).
Within 30 days of the complaint, Eureeca shall write to the complainant to explain the firm’s views on the matter and the action, if any, it proposes to take.
Eureeca will record all relevant details of the complaint in the firm’s complaints register for internal record purposes.
If the complaint cannot be resolved within 30 days, the complainant should be provided with a progress report which includes details as to why the complaint has not been resolved and when the complainant can expect a resolution.
Keep in mind that the past performance of any investment is not necessarily indicative of future results. You should only commit money that you can afford to lose to any investment on our website. Private company investments are not for everyone and entail risks that are different from more traditional investments. You should obtain investment and tax advice from your advisers before deciding to invest. Eureeca does not provide any investment, legal or tax advice and will not have any liability for any legal, investment or tax issues in connection with any investment you decide to make.
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