We believe that every moment in life is special and deserves to be Celebrated with the people we love. Celebrating occasions brings us together, strengthens our relationships and enhances the quality of our life!
But planning celebrations can be stressful! Whether you’re getting a gift or throwing a party, It’s not easy, right from planning to execution.
So, we created your one-stop celebration shop. Shugah allows you to order cakes, desserts, flowers, gifts, balloons, party-stuff, event-related services or a combination of them by connecting you to your favorite bakeries, party shops, and event planners. All conveniently delivered to your or your loved one’s doorstep anywhere in UAE. We are a one-stop shop for all celebration needs, from getting a gift and throwing a party to simply satisfying a sugar craving.
We are a curated marketplace that is easy, personal and fun to use due to a streamlined process that curates the customer journey by catering to choice, customization and convenience.
Using our technology, we created an automated process including three interlinked platforms. The state-of-the-art React Native app/website for customers, the back-end portal for vendors, and a route management app for drivers.
Once you pick the products and services you like from various vendors, they can use their portal to accept or reject the order. The system then automatically assigns the delivery to allocated drivers who update the status on their driver app as they complete the routes. The user gets to track the order status from pickup to the drop-off point and receives constant live updates.
Our end-to-end delivery model is suitable for transporting cakes, flowers, balloons of all sizes, & temperature requirements.
75% of the incoming orders get assigned to the dedicated delivery fleet, while 25% to external delivery partners. This model allows us to tackle high/low seasons and cater to popular hours without needing to increase the fleet or reject orders. The model allows us to minimize unnecessary expenditure, reduce idle hours and provide backup solutions for vehicle break-down or other emergencies.
But we are more than just a delivery platform and offer various intelligent features which give us an edge in the market as we look to go beyond being just an e-commerce store, such as
• Personalized calendar to record events manually or via integration along with reminders (e.g. via E-mail and notification)
• Catering to customized cake and party-related requests (e.g. Customize My Cake & Plan My Party)
• Free party tools for Virality (e.g. E-cards, E-invites)
• Discovery features (e.g. categories and tags as well as price and rating)
• Gift reward points to encourage customer loyalty (e.g. for every order or recommendation)