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Why Mr. Draper?

Why invest?

We are servicing a Large and Growing Market
We are the first movers in the online styling service segment in the GCC, accessing a massive $5 billion e-commerce fashion market that's growing over 20% YoY.

Defensive moat
We have a strong defensive moat that is drive ... see more.

Notable Press

Lovin Dubai:About the service Read article →
Entrepreneur Magazine: About Personalization in Apparel R ...see more.

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We combine data and technology with the personal touch of a human stylist to create hyper-personalized outfits based on our customer's style

Why Mr. Draper?

We are servicing a Large and Growing Market
We are the first movers in the online styling service segment in the GCC, accessing a massive $5 billion e-commerce fashion market that's growing over 20% YoY.

Defensive moat
We have a strong defensive moat that is driven by our cutting-edge technology that drives high-quality customer experiences. In addition, we have preferential relationships with the largest retailers and suppliers in the region. This allows for better margins, inventory structures, and payment terms, creating not only a resilient business model but also providing a significant financial foundation to build on and spur our growth.

Data-driven
Being the first in this space has also allowed us to responsibly collect significant data over the past four years to both improve our algorithm and improve our business as a whole. This has given us the advantage to accelerate our network effects creating revenue growth and a greater experience for our customers.

Now is the time to invest
We are building a scalable business with the goal to reach profitability by 2023 and we are offering a discount to early investors that join us on our journey. As well as early access, investors that sign up now and invest $10k or more will receive a 6 months gold membership to Mr. Draper where monthly boxes are discounted at 20%.

Notable Press

Lovin Dubai:About the service Read article →
Entrepreneur Magazine: About Personalization in Apparel Read article →
Zawya: Mr.Draper launching new services Read article →
Retail images ME: About Mr. Draper Tech Read article →
CNN interview Watch video →

The Business

Defensive Moat

-Style algorithm built using 100K user profile and 200,000 product
attributes across categories
- Pioneers in the online try-before you buy model
- Database with 50,000 members and 4,000 active customers
- Cloud-based ops stack, built and refined in-house over the past 5 years, which includes inventory, CRM, logistics and analytics platforms built specifically to operate this business
- Proprietary Algorithm for personalized item recommendation and outfit curation

Key Achievements

- Triple-digit growth YoY 2016-2019
- Average Revenue of $650 per user (vs $432 in fashion ecommerce)
- 60% of revenue comes from repeat buyers (vs 33% in apparel ecommerce)
- 4/1 LTV to CaC
- Average basket size of $260 (vs $127 in apparel e-commerce)
- Winners of Sheera Pre-series A program ($80K grant awarded)
- Winners of Start AD & Aldar Retail tech accelerator
- Voted "Most Innovative Start-up" by Retail ME in 2019
- Winners of Start AD & Aldar Retail tech accelerator

Growth Strategy

- Launch KSA Market in Q1 2022
- Launch internal curated online shop in Q4 2022 in
- Launch Women vertical in Q1 2023
- Launch first physical location in KSA in Q4 2o23

Fact file

Proposal ID: 10810
Closing date: Extended
Stage: Flex Target
location: United Arab Emirates


Mr. Draper combines data and technology with the personal touch of a human stylist to deliver a hyper-personalized apparel shopping experiences that is poised to disrupt a $50B apparel and footwear market in the GCC.

With proprietary in-house technology and a recommendation algorithm that’s been built using 100K user profiles and 200K product attributes, Mr. Draper is well positioned to capitalize on their first mover advantage to scale across the GCC and expand their offering to womens, kids and physical store experiences.

They’ve generated $4M in revenue to date, with a database of 50K registrations, 2K active customers, 50% 12 month retention and profitable unit economics.

How it works:

1) Take a quick, interactive style quiz detailing your style, size, budget and preferences

2) Then, a combination of tech and human stylist curate a personalized box of outfits to send over to the customer

3) Customer tries on the clothes for 3 days, keeping what they love and giving product level feedback on the items they return


- $50B Apparel and footwear market in GCC
- $5B happening online and growing YoY. Expected
to be $10B in 2025

Globally proven concept with following comparables:
- StitchFix (USA), $3B Market Cap
- TrunkClub (USA), acquired by Nordstrom for $350M
- Outfittery (Germany), annual turnover over $100M

41% - Expand our tech infrastructure, improve data science capability, and tech team. Key milestones include mobile app update (to include box previews), Work on our AI engine to improve recommendation, and launch internal, curated online shop

24% - Key Hires including buying/merchandising, KSA leadership & operational teams

22% - Scale supply to match anticipated demand across two markets and verticals

13% - Acquisition spend in two countries across social platforms, influencer and content / SEO marketing

As our tech continues to improve, streamlining operations, driving efficiencies across the business and becoming more accurate at predicting purchasing patterns, we will likely be an acquisition target for online and offline retailer groups in the region already on the path of digitizing their businesses.

With our planned expansion into KSA, the women's vertical, curated online shops & two physical locations, we anticipate to reach a $100M valuation in 2024

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