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Why Odondo?

Why invest?

  • Re-imagining Customer Service delivery in a £270BN global market

  • Unique business model delivers unrivalled client benefits

  • Led by two experienced founders with scale-up experience

  • Strong traction and growth, with LTM revenues > £1MN

  • ... see more.

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    A distributed, on-demand Customer Service platform, giving clients access to high-quality agents delivering better service at a lower cost.

    Why Odondo?

  • Re-imagining Customer Service delivery in a £270BN global market

  • Unique business model delivers unrivalled client benefits

  • Led by two experienced founders with scale-up experience

  • Strong traction and growth, with LTM revenues > £1MN

  • Exciting technology roadmap delivering unique-in-market self service platform

  • Successfully raised £356k in 2019 and £570k in 2020 from Hambro Perks and prominent angel investors


  • Notable Press

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    The Business

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    Odondo is re-imagining how Customer Service is delivered in a world where customer sentiment is increasingly key.

    Through our network of remote-working call centre agents, Odondo is able to deliver flexible, 'pay-as-you-use' outsourced customer service support to clients on-demand.

    Odondo's distributed, on-demand model gives clients access to high-quality customer service agents, delivered at a lower cost, and on a flexible 'pay-as-you-use’ basis.

  • High-quality agents are sourced on a bespoke basis for client requirements, with our agent cohort typically older and better educated than traditional call centre workers
  • Our remote-working self-employed model means that we don’t carry the costs of a traditional call centre infrastructure or a fixed employee pool of agents
  • Pay-as-you-use pricing ensures no wasted resources, with clients able to rapidly scale up or down based on customer demand

    The business is now experiencing rapid growth, and we are inviting investors to join us on our journey.

  • Outsourced customer service is a vital resource for Small, Medium and Large companies alike. The global customer service market is worth £270bn, of which 25% is currently outsourced, and is growing at a 6% CAGR. The UK Customer Service market alone employs 780,000 agents, of which 120,000 are outsourced.

    In a post-COVID world, outsourcing of Customer Service will be even more attractive as companies become more sensitive to costs, uncertainty and customer sentiment.

    But the traditional model of delivering Customer Service is broken. Whether in-house or outsourced to a 3rd party, the traditional Customer Service model suffers from inflexibility, low quality agents and high costs.

    While Odondo competes with a number of outsourcers both onshore and offshore, who vary in size and focus, our gig economy proposition is unique, offering a higher quality, more flexible service at a lower cost to traditional outsourcers.

    As we continue to roll out developments through our platform, we will look to offer a self-service model to the long tail of SME clients currently priced out of the outsourced market, opening up new opportunities from those that want to benefit from an autonomously operated, cost-effective and flexible customer service function.

    Outsourcing of customer services is not unique to the UK market, and our model will work well in a large number of different geographies and territories. In the near term, we anticipate expanding overseas, and today already provide outsourced support to non-UK clients, as well as clients that operate outside the UK.

    We are raising a total of £1m+ in EIS-eligible equity funding, at a pre-money valuation of £5.5m, broken down as £660k via equity crowdfunding and the rest via other sources.

    Funds will be allocated to the following areas of the business:

  • 35% on Technology - bringing technology development in-house, allowing us to more rapidly and cost-effectively deliver on our exciting roadmap, including our self-service Customer Service platform.

  • 35% on Sales & Marketing - increasing the size of our Sales team, and building further on the progress we have already achieved in Marketing. This will further increase our client starts and revenue numbers. Funds will be also be used to recruit a Head of Sales and Head of Marketing.

  • 30% on Operations & Other - the balance of funds will be used to increase our Operations team size to support the growth in our clients and agents. Funds will also be used to recruit a Head of Operations.

    Our institutional investor Hambro Perks has already committed to be an anchor investor in this round.

  • Management considers there to be two clear exit routes for the business.

    The first is a trade sale to one of the large global BPOs who operate very different business models. Through an acquisition they will get a chance to service the SME segment of the market using a lean, technology-driven model that can scale easily and rapidly.

    The second obvious exit route is a sale to Private Equity, who we expect would value the early profitability and cash that the business generates at scale.

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