Fitch Technologies was established in 2019 as a software house. Since then we have delivered multiple websites, mobiles and custom applications to clients in the region and in Europe. As a result of demand from our clients we pivoted through the pandemic to offer Digital Marketing solutions to help SME's create visibility and scale their business online.
Over the next 2 years we aim to scale our digital solutions by continuing to build artificial intelligence powered web application which have been shown to create 19% more conversion compared to traditional websites. We also aim to increasingly offer programmatic ad solutions to tap into this rapidly growing segment of the industry and offer create more value for our customer base.
As we mature in the service segment of the industry, we plan to pivot to proprietary tech product development targeted at SME's to further help them scale seamlessly. We already have several products in research and we plan to start deploying them over the next 3 - 5 years.