Urbie was founded by Bilal and Bassel Jouni, two brothers who were born and raised in the UAE. They’ve been passionate about technology and the environment since childhood. Their love for environmental innovation was sparked by the environmental legacy of the late founding father of the UAE, H.H Sheikh Zayed bin Sultan Al Nahyan.
“As a kid born and raised in the UAE, I've always idolized H.H. Sheikh Zayed Al Nahyan and witnessed his devotion to transforming the desert into a green haven, said Bilal Jouni. "He changed the face of the UAE and gave the country an environmental conscience. And though he has passed, his legacy still lives on, especially today in the green economy work of H.H. Sheikh Mohammed Bin Rashid Al Maktoum and his son H.H. Sheikh Hamdan also popularly known as Fazza.”
In 2017, the brothers started an NGO called Rootsupsolutions.org. Their first project entailed designing and developing dew collectors for rural communities impacted by climate change. The Roots Up's Dew Collector used new and novel forms and materials to extract humidity from the air and recycle the water to help farmers in arid climates grow fresh vegetables, even during droughts.
After spending so much time researching and studying our ecosystem, indoor air quality, humidity and how you can leverage nature to do incredible things, we decided to use this experience and create a miniature version of it for people living in polluted cities.
Fast forward to 2019, Urbie was born. A startup that would combine nature's healing powers with technology in very unique ways. Urbie is a social company with a strong environmental mission to curb pollution and climate change. We are committed to contributing a portion of the profits generated from Urbie products to funding projects in our NGO arm Rootsupsolutions.org.
Urbie is a lifestyle green tech company whose mission is to bridge the connection between nature and the urban world and transform indoor environments and make them healthier, greener, and more sustainable. We spend 90% of our time indoors and our goal is to help people breathe better, feel happier, energized and productive.
By equipping nature with technology, we're able to achieve great results by unlocking nature's healing powers and purification capabilities. Our first market-ready product Urbie Air is a 4-in-1 technology that's fully connected to an app and uses machine learning to optimize purification. It purifies the air, optimizes humidity, self-waters plants and boosts negative ions in the air.
Our next product in the line is Urbie Green Wall purifier that's tailored for larger spaces such as corporate offices, wellness centers, hospitals and hotels.