Join 25 others & invest in PawPots

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $0 share value remaining

    $0.8 Price/Share

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

    $0.85 Price/Share

  • 3rd.

    Third Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

    $0.9 Price/Share

  • 4th.

    Fourth Tranche

    Shares will be sold at a 5 % discount

    $23,002 share value remaining

    $0.95 Price/Share

Minimum investment size 500 500

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Available for investment $323,002
Exchange rate applied for this proposal:
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Price/Share before discount$
Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why PawPots?

Why invest?

The Pet Humanization trend is spreading, and pet parents are becoming increasingly conscious about the food they are feeding their pets.

This also applies to other pet services where the potential to innovate and grow is far bigger than in industries related to human services, especially for digital services ... see more.

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Latest Update

The Team

Co-Founder & CEO
Jimmy El-Hajj
Strategic Advisor
Business Development Manager
Food Safety & Quality Manager
Meet the Team

PawPots is an online pet health platform offering freshly cooked food complemented with healthtech services

Why PawPots?

The Pet Humanization trend is spreading, and pet parents are becoming increasingly conscious about the food they are feeding their pets.

This also applies to other pet services where the potential to innovate and grow is far bigger than in industries related to human services, especially for digital services like telehealth, pet sitting and others.

So Why Invest in PawPots?
• Large unsaturated market with high growth specifically in the MENA region
• Leader and trend setter in the region with 4 years of successful growth as the first and only fresh food cooked brand.
• Recurring revenue business model with revenue generating operations
• Franchise-ready business, with proven ability to duplicate the operations in more than one country.
•25x ROI target with 300x anticipated revenue growth over the next 4 years
•Winner of many acceleration programs including Unleashed by Purina Nestle, EBRD Star Venture, and the B2C Technology Startup of the year in the SME Gulf Capital Awards

The Business

Loyal Customers

With more than 650 recurring paying customers in two different countries, and a perfect 5-star rating on different social platforms, we proved that we have a great product and service that customers love. We are now ready to diversify the offering and expand it to a bigger customer base!

Competitive Edge

PawPots is the first & leading fresh food provider in the region. Our meals are:
-Healthier with real natural ingredients.
-Customized for each pet’s unique profile
-Conveniently packaged & delivered
Our comprehensive platform makes our offering unique since we encompass both the food and telehealth services under one umbrella. This makes us the go-to-platform when it comes to pet's health and well being. In addition, our kitchen operations are fully tech-backed making it easier for us to scale.

Achievements

- Perfect 5-Star authentic rating from loyal customers
- High retention rate of more than 95%
- 400% Growth in the last 18 months
- Operating in 2 countries with franchise ready model
- Winners of different programs, like Unleashed by Purina Nestle, EBRD Star Venture
- First and only cooked & freshly frozen pet food brand to enter the UAE pet shop channel

Fact file

Proposal ID: 10852
Closing date: 25 Nov 2022
Stage: published
location: United Arab Emirates

Pet parents only have bad options when it comes to pet food. Those are the traditional dry or wet food, which are highly processed and full of chemicals.

As a result, 12 million dogs and cats are diagnosed with cancer every year! Along with many other consequences like skin allergies, obesity, digestion problem, decrease in energy, lack of appetite and constant visit to the vet.

This is where PawPots comes in.

PawPots is an online subscription service offering tailor-made, fresh food for dogs & cats. It’s your Pet’s Digital Nutritionist.
We believe in changing the pet food industry to help dogs and cats live longer, healthier lives.
Our vet-approved recipes are made with human-grade ingredients. They’re freshly cooked and delivered straight to our customers door.

PawPots is now being developed to become the go-to platform when it comes to pet health. New features will be added such as:

- Vet consultations
- Electronic medical records
- Prescription recipes

With a comprehensive pet health platform, PawPots is set to become the number 1 direct-to-customer pet care brand in the region.

Global Market:

The global pet food market is projected to grow from $115 billion in 2022 to $169 billion by 2029, with a CAGR of 5.11%. That doesn't even consider the vet consultation market.
Adding the vet consultation into the equation, in 2026, there will be a global total available market of $250B (pet food and telehealth) .


Our Serviceable market:

PawPots plan is to become the number 1 direct-to-consumer brand in the MENA region, targeting specifically 4 countries in the next 4 year: Lebanon, Egypt, KSA & UAE.
With a total number of pets of 4.9 million (1.6 million dogs and 3.3 million cats), the total serviceable market in these countries is $3.3B.


PawPots market share:

We are targeting to gain between 1 and 2,5% market share, depending on the country, with a total market share of $20M by the end of 2026.

Tech – Develop state-of-the art healthtech features on top of existing PawPots platform, for a seamless integration and synergy between the PawPots Food and PawPots health offerings

Sales & Marketing – Recruit key marketing leaders; build and execute successful campaigns to expand brand reach and visibility, and become the number 1 direct-to-customer pet care brand in the region.

Team Growth – Recruit key management roles such as CTO, Vet nutritionist and operation managers, to properly execute the company strategy

Capex – Invest in smarter equipment to for more efficient and cost effective kitchen operations

THE FOLLOWING EXIT STRATEGY SCENARIOS HAVE BEEN CONSIDERED AND APPROVED BY THE BOARD OF DIRECTORS:
We anticipate a possible acquisition by a global player/competitor (such as Nestle, Mars, Butternut Box) taking place over the next 5-7 years. We are targeting to reach a much higher company valuation >$70M (3.5x Year 4 Revenue), which is very likely to yield a high exit multiple (15 or 20 times original investment) to shareholders. NOTE: we were the only Middle-East company to be selected by Nestle (Purina) in their 2021 EMENA Unleashed Accelerator, and our relationship is still on-going.

We aim to pay all shareholders an annual dividend whenever possible. This shall ultimately be at the discretion of the Board of Directors, who will approve the dividend payment based on the Company’s annual performance & growth plan.

A Share Buyback offer to all shareholders investing in this round might take place at one point. This shall ultimately be at the discretion of the Board of Directors, who will approve such initiative. The price per share at which the Buyback will be offered shall be determined based on the market value of the Company at that point.

Another exit possibility for investors in this round can be the sale of their shares to a third-party investor. This shall ultimately be at the discretion of the Board of Directors, who will decide to approve or not such transactions.

Public documents

The Investors

Be an early adopter

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 20 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 15 % discount

    $0 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 5 % discount

    $23,002 share value remaining


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Financials

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