The global pet food market is projected to grow from $115 billion in 2022 to $169 billion by 2029, with a CAGR of 5.11%. That doesn't even consider the vet consultation market.
Adding the vet consultation into the equation, in 2026, there will be a global total available market of $250B (pet food and telehealth) .
Our Serviceable market:
PawPots plan is to become the number 1 direct-to-consumer brand in the MENA region, targeting specifically 4 countries in the next 4 year: Lebanon, Egypt, KSA & UAE.
With a total number of pets of 4.9 million (1.6 million dogs and 3.3 million cats), the total serviceable market in these countries is $3.3B.
PawPots market share:
We are targeting to gain between 1 and 2,5% market share, depending on the country, with a total market share of $20M by the end of 2026.