Join 18 others & invest in Poupee Couture

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 0 % discount

    $0 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 0 % discount

    - share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    - share value remaining

Minimum investment size 2000 2000

How much do you want to invest?
in
Available for investment $55,417
Exchange rate applied for this proposal:
Value of shares before early adoption discount in US$$
Note: This proposal accepts overfunding; remember it is optional whether the proposal owner decides to accept any overfunding commitments.
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Why Poupee Couture?

Why invest?

We are now selling an average of 400 accessories per year. Our immediate goal and milestone is to up that to over 1,000 by the end of 2014.

Our largest milestone in 2014 will be participating in successful trade shows in Paris and New York, as we anticipate a massive jump in sales and brand recognition as ... see more.

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The Investors

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The Team

Creative Director and Founder
Meet the Team

Poupée Couture is a fashion accessories brand with a distinct style that uniquely blends eastern and western culture

Why Poupee Couture?

We are now selling an average of 400 accessories per year. Our immediate goal and milestone is to up that to over 1,000 by the end of 2014.

Our largest milestone in 2014 will be participating in successful trade shows in Paris and New York, as we anticipate a massive jump in sales and brand recognition as a result.

Currently our marketing targets markets we have already penetrated, such as Lebanon and the United Arab Emirates. However, we are aiming at targeting larger fashion hubs in New York and Paris next. We believe that that will lead to the highest level of value-add and brand recognition. 


Due to the low production costs and lack of continuous overheads, Poupée Couture price points are very competitive. The products fit under the luxury category but their price points are comparable to those in the premium bracket. This becomes even more of an advantage when it comes to the bespoke items that are on offer for no additional cost .

Notable Press

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The Business

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Created and managed by Roula Ghalayini in 2007, Poupée Couture (now rebranded as “Roula”) has survived the competitive retail landscape and remained profitable. With our flexible operational model, low production costs, and lack of continuous overheads, Poupée Couture's price points are very competitive. The products fit under the luxury category but their price points are comparable to those in the premium bracket.

Poupée Couture is a fashion accessories brand with a distinct style that uniquely blends Eastern and Western culture. Its three product lines, consisting of handbags, jewelry, and home accessories, contribute to the preservation of the endangered regional artisanal industry by having skilled artisans hand make all products. Poupée Couture is currently sold in outlets all over the Middle East and globally online.

The funds raised will be spent on participation in the world-class trade fairs where all the buying from the large department stores and multi-brand boutiques takes place. 


The funds will also be used to create a strategic online marketing campaign aimed at driving traffic towards the newly launched Poupée Couture eCommerce website. 


Finally with a portion of the funds, an advertising campaign will be shot to better represent Poupée Couture’s brand promise and universal appeal.

Trade Sale
: We anticipate a trade sale or private equity buyout within a period of 3 to 5 years by a regional or global player such as LVMH. 

Share Buyback: 
 We may look to repurchase/buy back shares within the next few years. Details of the buyback will be made available at that point. 


Public documents

The Investors

Early Adoption Discount

  • 1st.

    First Tranche

    Shares will be sold at a 10 % discount

    $0 share value remaining

  • 2nd.

    Second Tranche

    Shares will be sold at a 0 % discount

    $0 share value remaining

  • 3rd.

    Third Tranche

    Shares will be sold at a 0 % discount

    - share value remaining

  • 4th.

    Fourth Tranche

    Shares will be sold at a 0 % discount

    - share value remaining

0 - 10,000

Platinum Investor
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10,000 - 100,000

Platinum Investor
Gold Investor

100,000+

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