Use of Funds
+ Marketing: execute marketing campaign (online and offline)
+ IT: further develop website to support click-and-mortar sales strategy
+ Personnel: grow the sales and account team
+ Distribution: set-up selective distribution through one hundred retailers worldwide.
+ Content: strong storytelling content around our products and heritage in photography and video; investing time in further research of our heritage and history
This proposal has a minimum target of $117,550 and will be marked as successful once that target is reached.