Meet the Team


Chris Thomas

Co-CEO & Co-founder

Chris has over 10 years experience setting up and running businesses. He exited his last major business, an FCA-regulated online brokerage with 60 staff in 12 countries, in 2010. He has made numerous angel investments, owning two online businesses and a property company in Brazil.

Sam Quawasmi

Co-CEO & Co-founder

Sam has 14 years experience working for international investment banks in London and MENA-region investment banks in Dubai. Prior to founding Eureeca, he served as Director for MENA Equities at Arqaam Capital, and Vice President of Equity Capital Markets at SHUAA Capital.

Mohanad Shurrab


Mo has extensive experience leading the development, deployment and operation of multiple internet/intranet web applications in Canada, the United States and the Middle East.


Bruce Armstrong


Bruce served as Chief Financial Officer at NYMEX Europe Ltd and held several director positions at Credit Lyonnais. He has over 15 years of board level experience and held executive positions at the Kuwait French International Exchange Company, Gulf Riyadh Bank, and Price Waterhouse.

Pierre Azzam

Board Director

Pierre is a seasoned angel investor, board member, and strategic marketing communications specialist with 30 years experience in the MENA region. He is the founder and CEO of Belong Interactive, a Dubai-based integrated digital boutique agency, specializing in web, mobile, social and digital marketing. He previously served as Group COO of IMPACT/BBDO MENA and has held numerous board-level executive roles within the Omnicom Group and wider marketing communications industry.

Sameer Al Ansari

Board Director

Sameer is the founder of PE Plus and currently occupies various senior Board positions. Former Board positions include Dubai International Financial Centre Authority (DIFCA), Cedrus Bank and Hawkamah Institute of Corporate Governance. Former roles include CEO of SHUAA Capital, Founding Chairman and CEO of Dubai International Capital, and Group CFO for the Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum.